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CRM
June 2007
Colin Beasty |
Dirty Little Data Secrets CRM's real truth requires enterprises to clean up -- reorganize -- customer information with data integration solutions, Web-services technology that integrates data applications.   |
CRM
June 2007
Jean Thilmany |
Custom Fits Whether off the shelf, on demand, or built in-house with open source software, companies will need to customize their SFA systems. |
Inc.
June 2007
Christopher Hosford |
Avoiding Trade Show Faux Pas What should you hope to accomplish at each stage in a campaign built around an expo? Here are some pointers. |
Inc.
June 2007
Michael Fitzgerald |
Guerrilla Marketer Sam Ewen Sure Got People Talking. The Police Called His Campaign "Unconscionable." Was it time for guerrilla marketer Sam Ewen to get less edgy? |
Inc.
June 2007
Athena Schindelheim |
The Trouble With Harry Harry Potter has become a children's lit classic - and a huge industry. With the final book due out, how would you develop the Potter brand? |
Inc.
June 2007
Elaine Appleton Grant |
Big Billings for a Small Payroll Business for sale: An Illinois ad agency for $3.5 million. |
U.S. Banker
June 2007
Rebecca Sausner |
Pricing, Rewards Drive Key Credit-Card Choices Consumers were once less fickle about their cards, but no more. Today they want it all-with double points, if you please. Discover and Countrywide tap deeply into this demand. |
U.S. Banker
June 2007
Karen Krebsbach |
AD Beat: Amex Taps Clients' Quest To Be With the In-Crowd The new campaign is, well, a lot like previous ones: High-profile people as card members. The come-on includes travel benefits and rewards for that "special" feeling. |
The Motley Fool
May 29, 2007
Steven Mallas |
Quick Take: Slick Ads Slide Inside TV Shows If networks and advertisers work together and get people to stop fast-forwarding through spots, this will benefit all the media companies and increase the value of network inventory. |
BusinessWeek
June 4, 2007
Dexter Roberts |
Cadillac Floors It In China To coax drivers from their BMWs and Audis, GM is treating shoppers like VIPs. |
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