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The Motley Fool
May 23, 2007
Brian Orelli |
Pharma TV -- All Drugs, All the Time A combined media effort of four big pharmas in Europe sounds like a great idea, from an investor's perspective. But will it work?   |
The Motley Fool
May 23, 2007
Rick Aristotle Munarriz |
Free Gas, Sort Of You didn't think the travel industry would let fears of $4-a-gallon gas get in the way of summer travel plans, did you? As expected, gasoline rebates are starting to creep into promotional offers. |
Pharmaceutical Executive
May 1, 2007
Diane West |
Spend Trends 2007: Hang 10 Direct-to-Consumer Advertising Hits Its First Decade: Dr. Dot-Com... Digital Detailing... etc. |
The Motley Fool
May 22, 2007
Alyce Lomax |
Starbucks' Cup Runneth Over With Criticism Should Starbucks try to provoke discussion with its coffee cups? Undoubtedly, the coffee seller knows who its customers are and is unworried by one patron's annoyance. |
HBS Working Knowledge
May 21, 2007
Sean Silverthorne |
Fixing the Marketing-CEO Disconnect A new diagnostic tool that measures marketing performance is used in HBS executive education programs. |
Fast Company
June 1, 2007
Linda Tischler |
Clan of the Caveman When the Martin Agency won the $580 million Wal-Mart account, it proved that smart advertising is about more than geckos -- it's about the numbers. |
Fast Company
June 1, 2007
Danielle Sacks |
Fast Talk: The Selling of a President: John Edwards's Web General Mathew Gross created Blog for America for Howard Dean in 2003 and is now in charge of integrating John Edwards's online and offline communications. So far, Edwards's campaign has been the most technologically innovative, experimental, and aggressive. |
Fast Company
June 1, 2007
Danielle Sacks |
Fast Talk: The Selling of a President: The RNC's Loaded Gun Laura Crawford created the RNC's 11-minute John Kerry "Flip-Flop" video in 2004. For 2008, she's producing all of the RNC's viral and TV work, as well as running campaignads.org, a political, "multi-partisan" user-generated site in which the spots that get the most votes and donations will air on TV. |
Fast Company
June 1, 2007
Danielle Sacks |
Fast Talk: The Selling of a President: John McCain's Pacemaker Russ Schriefer, credited as one of George W. Bush's main image makers, is part of the five-member advertising team who will be writing and scripting all of John McCain's campaign ads. |
Fast Company
June 1, 2007
Ellen McGirt |
The Most Dangerous Job in Business The chief marketing officer, or its org-chart equivalent, may be the riskiest job in the American C-suite. |
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