Marketing & Sales

Magazine articles on marketing, advertising, and sales.

Old Articles: <Older 191-200 Newer>

CRM February 2003 Jason Flynn	Advice From the Trenches: How to Increase Upsell Revenue HSN's upsell success has earned the company more than just a few extra bucks, increasing revenues from $9 million to $70 million in the past three years.
CRM February 2003 Jason Flynn	CRM in Action: Integrating e-CRM and SFA In discovering how truly global its customer base is, Le Meridien has been able to network customer accounts on a worldwide basis. Additionally, the company believes that all the customer information it has gathered allows it to serve customers more effectively.
Inc. March 1, 2003 Leslie Brokaw	Marketing: Living Up and Down the Dial As more companies pump up the volume of their radio advertising, here are 10 tips for making the most of your airtime.
Entrepreneur March 2003 Kimberly L. McCall	You're Dismissed Face it -- as a manager of sales reps or other employees, part of your job is relieving others of theirs. So when and how do you do it right?
Fast Company March 2003 Charles Fishman	Which Price is Right? An urgent question: How can we increase profits if we can't raise prices? The answer demands revolutionary thinking -- insights about strategy and human behavior, turbocharged with software, mathematics, and rapid experimentation. Are you ready to master the new era of pricing?
Fast Company March 2003 Scott Kirsner	Would You Like a Mortgage With Your Mocha? Who says banking has to be dull? Not the executives at ING Direct, who are banking on powerful technology and clever marketing to make a radical change in an industry that needs it. In less than three years, they've attracted more than a million customers. And they serve a pretty mean cappuccino.
CIO February 1, 2003 Elana Varon	Best in Class By licensing its database research service to business schools worldwide, the Wharton School brand earns high marks.
Inc. January 2, 2003	Solo Sales Scott Rosen fired his entire sales force in an effort to save his company. Was it a smart move? Here Inc 500 CEOs and sales experts share their thoughts on his strategy.
Inc. February 1, 2003 Adam Hanft	Grist: Leno Brands Versus Letterman Brands Like late-night TV hosts, brands today fall into one of two categories: iconic or ironic.
Entrepreneur February 2003 Kimberly L. McCall	Hot for Cold Calls It's a red-hot marketing tool. But how do you get reps to warm up to picking up the phone?
<Older 191-200 Newer> Return to current articles.