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The Motley Fool
May 18, 2007
Rich Duprey |
Dull Ads Are Safe Ads Advertisers must now tread lightly regarding their products' potential appeal to kids. Anheuser-Busch recently discovered if you're going to sell an adult product, you'd better not have a catchy name, jingle, or packaging.   |
BusinessWeek
May 28, 2007
Jon Fine |
Sophomoric? That's The Idea CollegeHumor.com is a media play single-mindedly devoted to the collegiate mind. |
BusinessWeek
May 28, 2007
Roger O. Crockett |
Honing The Razr Edge Motorola stops trying to reinvent the wheel. |
The Motley Fool
May 15, 2007
Ryan Fuhrmann |
Coming to Your Highway: Digital Billboards Billboards are another part of the digital revolution, and Lamar Advertising will be a key player. Investors, take note. |
The Motley Fool
May 15, 2007
Rick Aristotle Munarriz |
AOL's Third Act Time Warner's online arm aims for a bigger role in mobile advertising. |
BusinessWeek
May 21, 2007
David Kiley |
At Hyundai, Branding Is Job 2 Despite receiving high marks for quality, Hyundai has struggled with stalled sales. Marketing guru Steve Wilhite has to sell drivers a new story. |
BusinessWeek
May 21, 2007
David Kiley |
Choosing Who Hypes Hyundai Six ad agencies battled to win over Hyundai's top brass and help them in their quest to reinvent the brand. Who was left standing? |
T.H.E. Journal
May 2007
Christina Schaller |
Stadiums Before Students? Businesses invest heavily in sports arena advertising but little in education - then complain of an unskilled job pool. |
Pharmaceutical Executive
May 1, 2007
Gregory & Giacopelli |
The Secret Corporate advertising just may be what the pharmaceutical industry needs to more positively shape the way it is viewed by a variety of audiences. |
Pharmaceutical Executive
May 1, 2007
George Koroneos |
Marketing to Professionals: No Sales Force, No Problem Pharma companies turn to direct-mail marketing tactics to boost sales for older drugs. |
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