Marketing & Sales

Magazine articles on marketing, advertising, and sales.

Old Articles: <Older 1961-1970 Newer>

Food Engineering May 2, 2007	Regulatory Watch: Junk-Food Kid Junkies? Another study warning that children see too many junk food ads may provide fodder for health advocates who support increased regulations on how food is marketed to kids.
CFO May 1, 2007 Joseph McCafferty	Finance vs. Marketing Companies are still struggling to measure their returns on marketing investments, and two recent studies shed some light on why.
CRM May 1, 2007 Marshall Lager	Do You Believe the Hype? Make the changes you need to in your life, in your government, in your business processes, whatever. But make them because they're right for you, not because somebody with interests and agendas of their own told you they were right. Don't believe the hype.
CRM May 1, 2007 Coreen Bailor	JetBlue's Service Flies South The airline demonstrated that accepting responsibility is a key component of staying aloft during a PR nightmare.
CRM May 2007 Marshall Lager	No More Dying by Inches To help reverse the effects of its information malnutrition, a sales team must let its marketing department know what customer data is of value and what is not.
CRM May 2007 Jessica Sebor	Too Much Pork for Just One Fork Shiny, clean data and solid lead qualification will help satisfy all by closing the nutritional sales-and-marketing info loop.
CRM May 2007 Coreen Bailor	Yackety Clack Text chat is no longer exclusively for the tech-adept, buddy-list teen set -- it's picking up steam as an enterprise touch point to facilitate multichannel strategies for service and sales efforts.
Investment Advisor May 2007 Olivia Mellan	Standing Out When every other financial advisor is trumpeting their own virtues, how can you blow your own horn and get heard?
Bank Technology News April 2007 John Adams	Loyalty Programs: Rewarding The Bank And The Customer Wooing customers has gotten expensive, involving everything from iPods to cruises. A Tennessee bank is offsetting those costs by quickly establishing deep, profitable relationships.
U.S. Banker May 2007 Lee Conrad	Enterprise Video Technology Cuts Out the Middle Man To reach customers, investors and analysts directly, some banks are taking a page from the success of YouTube and the like to create and distribute content via the Web and branch kiosks.
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