Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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The Motley Fool April 17, 2007 Rick Aristotle Munarriz	Google Sends a Clear Message Google strikes a radio ad deal with Clear Channel. Investors, everyone wins here.
Reason April 2007 David Weigel	Artifact: Boston Bomb Scare How cartoon ad artists are now facing criminal charges for planting "hoax devices."
Fast Company May 1, 2007 Alan Deutschman	Who is Sylvia? The Silicon Valley public relations icon may not be well known to the public, but Sylvia Paull is one of the most effective behind-the-scenes connectors in the Valley.
Pharmaceutical Executive April 1, 2007 Joleen Schultz	Marketing to Professionals: Everyone's a Comedian An ad campaign doesn't have to be "ha-ha" funny to sell a drug, but it doesn't hurt.
Pharmaceutical Executive April 1, 2007 Fard Johnmar	Alternative Media: Mastering Social Media Pharma agencies are buzzing about social media tools such as blogs, podcasts, and interactive healthcare forums, but few firms really know how to make these online initiatives work.
Pharmaceutical Executive April 1, 2007 Alexandra Drane	Direct to Consumer: The Not-So-Cold Call A number of pharmaceutical companies are using phone-based, speech-enabled outreach to build share and to drive brand recognition and loyalty.
The Motley Fool April 12, 2007 Tom Taulli	Google Dials Into Directory Assistance The online giant aims to disrupt another billion-dollar business, this time in the directory assistance space. While billions in local advertising dollars may hang in the balance at present, the growing competition could weigh on pricing and market share potential.
The Motley Fool April 11, 2007 Seth Jayson	Quick Take: Everybody Hates Imus Nothing spurs corporations to consciousness like a media frenzy. If corporations can make money for shareholders by advertising alongside Imus' trash, they should continue.
The Motley Fool April 11, 2007 Selena Maranjian	Getting Flak for Doing Good A look at the (RED) campaign. Companies have long been associating themselves with good causes, and while the motives may often be financial, the results can be rather effective.
Fast Company April 1, 2007 Anupam Mukerji	Monsoon Marketing How an Indian umbrella maker survived low-cost competition.
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