Marketing & Sales

Magazine articles on marketing, advertising, and sales.

Old Articles: <Older 1921-1930 Newer>

Fast Company March 15, 2007 Heath & Heath	Polarize Me If you want people to like you, first decide who needs to hate you. If anything, the fear of being disliked afflicts marketers more acutely than daters, because the stakes are higher.
The Motley Fool April 10, 2007 Rick Aristotle Munarriz	New Chips Get a Shot PepsiCo turns to the audience in another user-empowering promotional stunt.
The Motley Fool April 9, 2007 Rick Aristotle Munarriz	Nipping at Google's Ankles Attacking Google from the ground up may not work. Ask.com launched an edgy marketing campaign in the U.K. last month, targeting top dog Google. Why pick a fight in disguise with a bully you can't beat when that time is better spent singing your own praises?
InternetNews April 3, 2007 Nicholas Carlson	TV Glint Grows in Google's Eyes Search marketing turned nickels and dimes into billions. Why can't TV?
The Motley Fool April 3, 2007 Nathan Parmelee	Why Everyone Should Root for the Red Sox Here's a fun use of insurance we can all cheer about. Jordan's Furniture, a Berkshire Hathaway business, is offering a full rebate on the cost of furniture purchased from March 7 to April 16 if the Red Sox win the World Series this year.
The Motley Fool April 3, 2007 Rick Aristotle Munarriz	Google's New Tube Don't look now, but Google's on TV! The online advertising leader is teaming up with EchoStar to launch an automated system for selling video ads throughout EchoStar's 125 national satellite programming networks. Investors, take note.
The Motley Fool April 3, 2007 Toby Shute	(PRODUCT) in the RED? Bono's cause-based marketing campaign has been accused of spending more than it takes in.
Financial Advisor April 2007 William Glasgall	Why Marketing Works Over the years, many advisors, being analytical people at heart, have relegated marketing to a minor role behind crunching numbers for clients' financial plans and investment portfolios. Now, that attitude seems to be undergoing a long-needed change.
U.S. Banker April 2007 Karen Krebsbach	Commercebank Turns on 'Dreams Come True' Switch The bank's bilingual dream-like ad campaign is designed to inspire Latins' desire for a better life for themselves and their children. But does it awaken consumer loyalty?
CRM April 1, 2007 Lior Arussy	The Variance Factor CRM needs new tools to help align customers and employees for the best service satisfaction.
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