Marketing & Sales

Magazine articles on marketing, advertising, and sales.

Old Articles: <Older 1911-1920 Newer>

CRM April 1, 2007 Collins et al.	Satisfying a Double Standard How to capture the real self-service opportunity. Satisfying the double standard of attempting to drive customers to lower cost channels while improving the experience is the key to success.
CRM April 1, 2007 Coreen Bailor	Winnowing Customer Care Woes Craft applications with touch-tone and speech-enabled IVRs based on customer needs.
CRM April 1, 2007 Marshall Lager	Condemned by Every Syllable She Utters Ineffective speaking and presentation skills can kill a sale.
CRM April 1, 2007 Jessica Sebor	Guerrilla Marketing's Monkey Business No matter whether deployed outdoors or on the Internet, viral campaigns are out of marketers' hands once released. The word-of-mouth element leaves the shape of the campaign almost completely in the hands of consumers.
CRM April 1, 2007 Colin Beasty	Market Focus: Telecommunications: The Name of the Game: Personalization Telecommunications companies have unparalleled access to their customers. Will this pave the way to a new era of personalized content?
CRM April 1, 2007 Colin Beasty	Required Reading: A Peak at Sales Process An interview with Russ Lombardo about his new book, CyberSelling -- Using CRM Technology to Help You Sell.
CRM April 1, 2007	The Pulse: How Does Your Company Determine if Prospects Are Just Shopping Around or Are Actually Looking to Buy? Reader poll results -- We rely on our salespeople's instincts: 11%... Our marketing model is always correct: 1%... etc.
CRM April 2007 Jim Dickie	Fueling the CRM Engine Sales reps are spinning their wheels waiting for sales knowledge and relevant management tools to be integrated.
The Motley Fool March 29, 2007 Emil Lee	IPG Puts Its Best Foot Forward The advertising and marketing agency has momentum, a strong stable of brands, and a very healthy balance sheet. All in all, it's got a pretty good shot at getting back on track. Investors, take note.
The Motley Fool March 29, 2007 Rick Aristotle Munarriz	XM Wants You The satellite-radio operator turns to its subscribers to spread the word.
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