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Inc.
April 2007
Stephanie Clifford |
...And One Way to Do Without This international sales team is deskless and happy.   |
Inc.
April 2007
Max Chafkin |
Gold-Medal Marketing For companies looking to profit from the Beijing Olympics, the race is on. |
Inc.
April 2007
A. Alfred Taubman |
Getting Over the Threshold Many obstacles stand between a customer and a sale. Your job is to remove them. |
The Motley Fool
March 27, 2007
Anders Bylund |
Nike Unfastens Her Sandal A consumer giant changes its advertising strategy. Will others follow? These are still the early days of online marketing, and perhaps it's a bit too soon to crown a champion. |
The Motley Fool
March 23, 2007
Steven Mallas |
The Lion Thrives in "Captivity" Ads for an upcoming Lions Gate horror picture are pulled. Does this help or hurt the film's chances at the box office? |
BusinessWeek
April 2, 2007
Jon Fine |
Mobile Broadcasting: Manana Ad placement on cell-phone TV remains a problem, and the technology isn't there yet. |
BusinessWeek
April 2, 2007
Ronald Grover |
The Making Of A Sports Mogul How Casey Wasserman is building a sports-marketing machine for the Digital Age. |
BusinessWeek
April 2, 2007
Mark Hyman |
Why Did IMG Let All Those Stars Walk? It seems an odd strategy for sports marketing powerhouse IMG: Build the business by letting your star athletes leave. But that's exactly the path IMG is taking these days. |
ifeminists
March 22, 2007
Glenn Sacks |
Father Knows Best The advertising industry has reacted to the recent protest of Arnold Worldwide's TV commercials with great hostility. Arnold is being opposed because of its track record of denigrating men and fathers, particularly in its recent Fidelity TV commercials. |
The Motley Fool
March 21, 2007
S.J. Caplan |
Legg's Anatomy Lesson Legg Mason's new branding effort seeks to distinguish its various appendages. |
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