Marketing & Sales

Magazine articles on marketing, advertising, and sales.

Old Articles: <Older 1891-1900 Newer>

Inc. March 2007 Mike Hofman	Q&A With Andy Sernovitz Andy Sernovitz, the co-founder of the Word of Mouth Marketing Association and author of a new book that bears the straightforward title Word of Mouth Marketing, explained how bosses can change the behavior within their companies.
Inc. March 2007 Richard Thalheimer	Ask Richard Thalheimer When is it a good idea for a company to use infomercials to sell a product?
Fast Company April 1, 2007 Mark Borden	Less Hulk, More Bruce Lee Brand designer JDK's creative director Michael Jager acknowledged power as a critical component separating Xbox from its competitors but urged the company to see it -- and express it -- differently.
Entrepreneur April 2007 Mark Henricks	Brand You Entrepreneurs can expand their businesses with the help of brands if they follow the tried-and-true rules of brand building. Here are some expert tips on building your company's MVP.
Entrepreneur April 2007 Sara Wilson	Hop the Pond What you can learn from the Japanese megabrand Uniqlo's chief marketing officer for the U.S. about creating buzz for your business.
Entrepreneur April 2007 Carol Tice	New Word Order A political spinmeister has worked with major corporations on their messages, too, and has distilled his advice into Words That Work -- It's Not What You Say, It's What People Hear.
Entrepreneur April 2007 Sara Wilson	Feed the Need The advertising industry is getting a tasty treat. Meet the entrepreneurs behind it all.
Entrepreneur April 2007 David Worrell	Media Mogul Making deals for unsold airtime helped this entrepreneur fund business growth.
Entrepreneur April 2007 Barry Farber	Have No Fear Scared of cold calling? Learn to turn your anxiety into confidence.
Entrepreneur April 2007 Gwen Moran	Total Access How to get your product in front of celebrities.
<Older 1891-1900 Newer> Return to current articles.