Marketing & Sales

Magazine articles on marketing, advertising, and sales.

Old Articles: <Older 181-190 Newer>

Knowledge@Wharton January 15, 2003	Why Some Companies Succeed at CRM (and Many Fail) What makes some companies so much better at managing customer relationships than their competitors? New research suggests three distinct approaches to customer relationship management (CRM), each with dramatically different results.
Knowledge@Wharton January 15, 2003	The Super Bowl's Super-expensive Advertising: Does It Work? For the advertising industry and millions of television viewers, the upcoming Super Bowl broadcast, scheduled for Jan. 26 in San Diego, will be a string of entertaining commercials interrupted from time to time by a football game. But do the ads succeed as advertisements?
Knowledge@Wharton January 15, 2003	Vive la Difference: Using hyper-differentiation strategies to build value and boost profits
Fast Company February 2003 Seth Godin	In Praise of the Purple Cow Remarkably honest ideas (and remarkably useful case studies) about making and marketing remarkable products.
Fast Company February 2003 Bill Breen	Desire: Connecting With What Customers Want There's too much of everything: a head-spinning array of products, an eye-glazing gaggle of ads, a mind-numbing barrage of information. So what are the most desirable ways to reach your customers? Melinda Davis and her Human Desire Project have developed five answers.
Fast Company February 2003 Linda Tischler	Marketing on $0 a Day Money's scarce, but results still matter. Here's how to get your message out.
AskMen.com January 8, 2003	Top 10: TV Ad Campaigns Of 2002 The following ten TV commercials of 2002 stood head and shoulders above their peers and captured enough public attention to make the cut.
Inc. January 1, 2003 Susan Greco	A Sales Force of One What company owner hasn't suspected that all would be right with the world if his or her salespeople weren't so damn lazy? Scott Rosen had those suspicions and decided to do something about it. He fired his entire sales staff, figuring he could do better all by himself.
Inc. January 1, 2003 Susan Greco	Marketing: 1+1+1 = The New Mass Market The container of Silk Soymilk speaks volumes to individual consumers. All 8 million of them.
Entrepreneur January 2003 Amanda C. Kooser	Explore Your Auctions Once the domain of small sellers, eBay has become a valued resource for entrepreneurs.
<Older 181-190 Newer> Return to current articles.