Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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InternetNews March 12, 2007 Nicholas Carlson	Google Planning a TV Ad Takeover? Google is currently running a trial of test ads on cable as part of its larger plan to move into television advertising.
BusinessWeek March 19, 2007 Jon Fine	A Small Drop In Bud's Barrel What is happening with Anheuser-Busch mirrors much of what's up with big marketing and media right now.
Pharmaceutical Executive March 1, 2007 George Koroneos	Ad Stars Honoring the most innovative, creative, and thought-provoking pharmaceutical ads of 2006 - and the people who created them.
Pharmaceutical Executive March 1, 2007	Direct to Consumer: Q&A with Mark Spellman and Loreen Babcock Unit 7's Mark Spellman and Loreen Babcock say when it comes to using emotion in advertising, fear plus hope is the most effective formula.
Pharmaceutical Executive March 1, 2007 George Koroneos	Marketing to Professionals: The Formulary Rebound Marketers' professional strategies often fall on deaf ears when there is a cheap alternative available. Here are some tactics that make your brand heard.
Pharmaceutical Executive March 1, 2007 Jeffrey Zornitsky	Sales Management: Get Committed By better managing relationships with physicians, pharma companies can develop a base of dedicated prescribers.
Financial Advisor March 2007 Tracey Longo	Can You Afford PR? Here's some insight from industry experts on the media bang financial advisors should get for their marketing buck.
BusinessWeek March 12, 2007 Michael Arndt	Burrito Buzz--And So Few Ads How Chipotle keeps sales climbing with a minuscule marketing budget.
CRM March 1, 2007 Denis Pombriant	Community Activism Too many industry pros are throwing around customer experience as lingo these days without backing it up by offering process solutions.
CRM March 1, 2007 Marshall Lager	The Bottom Ten Revisiting the worst in CRM -- Dim Ideas: The Director's Cut. 1. Hiding from customers... 2. Pitching adaptive pricing as a consumer benefit... etc.
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