Marketing & Sales

Magazine articles on marketing, advertising, and sales.

Old Articles: <Older 1861-1870 Newer>

CRM March 1, 2007 Coreen Bailor	Vocal Ease Companies should plan and implement a formal approach to collecting feedback and inserting the customer's voice into the business strategy.
CRM March 1, 2007 Jessica Sebor	Material Living in a Virtual World Companies are looking to take a piece of Second Life's digital pie because of its explosive membership, but will this move prove virtually insignificant?
CRM March 1, 2007 Phillip Britt	Market Focus: Automotive: Adapting to Altered Buy Environments Consumers buy cars differently from how they did a generation ago. Makers and distributors must respond to the changes or become last year's model.
CRM March 1, 2007 Colin Beasty	Required Reading: The Price of Profiting In The Power of Positive Profit, Graham Foster attacks the issue of false business success promoted through volume selling.
Investment Advisor March 2007 Mark Tibergien	Using Internal Marketing Some of the best internal marketing efforts use systematic client surveys as their catalysts.
Managed Care February 2007 MargaretAnn Cross	How Much Trouble Does Health Care Marketing Cause? Whether for drugs, imaging, surgery, or emergency services, direct-to-consumer advertising sparks lively debate.
Inc. March 2007 Alison Stein Wellner	Are You Sales Phobic? Do you have an aversion to selling? The cure is to sell more often.
Inc. March 2007	Mail An Insanely Hot Topic: Readers respond to a recent article about a rebranding effort at Dave's Gourmet.
U.S. Banker March 2007 Karen Krebsbach	AD Beat: It's a Bird. It's a Plane. Nope, It's EverBank. Few bank ads actually pretend to look like the competition. But EverBank's smart new ads are designed to do just that-and then draw consumers back home.
U.S. Banker March 2007 Lee Conrad	Hispanic Demographic Commands Top Attention The Hispanic demographic is becoming ever more promising for mainstream and niche banks alike. But don't believe the Hispanic business owner is like the average business owner. He's not.
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