Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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BusinessWeek February 26, 2007 Arlene Weintraub	Pushing The Pills A Bit Too Hard Feds and states are putting drug marketing under the microscope and seeing abuse.
Entrepreneur March 2007 Barnaby Wickham	Voice of Reason Putting a positive spin on negative publicity helped ring in sales for this entrepreneur.
Entrepreneur March 2007 Amanda C. Kooser	Community Service Now you can take your ads to specific communities of mobile phone users.
The Motley Fool February 15, 2007 Sarah Erdreich	Gone in 30 Seconds: Kleenex Perhaps Kleenex really is such a staple product that the brand can afford offbeat advertising. Regardless, the Kimberly-Clark remains an interesting investment idea.
Pharmaceutical Executive February 1, 2007	Thoughtleader: John Bailye, Dendrite John Bailye talks about the growth of pharmaceutical sales force automation - and about the latest technology to find its way into the rep's arsenal: phone-based SFA.
Pharmaceutical Executive February 1, 2007	Marketing to Professionals: Resource Allocation A Stanford professor schools pharma on professional marketing.
Pharmaceutical Executive February 1, 2007 Iaquinto & Palmisano	Medical Education: A Platform for Success By pumping the science behind a brand, pharmaceutical companies can garner early loyalist - before a drug even hits the market.
Reason February 2007 Charles Paul Freund	The Politics of Pants It was consumers, not marketers, that made jeans a symbol of youthful revolt.
IndustryWeek March 1, 2007 John R. Brandt	Brandt On Leadership -- The Wrong Stuff Some companies haven't gotten the message yet: We don't want to get to know you better.
Chemistry World February 14, 2007 Victoria Gill	Prescription-free Viagra From today, men in the UK will be able to buy Viagra from their pharmacist without a doctor's prescription. But the trial run of the scheme has fanned the flames of a controversy about how US drug company Pfizer markets the impotence drug.
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