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BusinessWeek
February 19, 2007
Jon Fine |
What Makes 'Citizen Ads' Work The arguments for citizen ads encompass every current marketing cliche.   |
The Motley Fool
February 7, 2007
Alyce Lomax |
Quick Take: Garmin's Super Bowl Loss? Was the Garmin ad really so bad? Maybe the experts made the wrong call on this one. It does make one wonder if the company's overall campaign is going to have more power to bring brand recognition to Garmin than some might imagine. |
InternetNews
February 6, 2007
Nicholas Carlson |
Super Bowl Ad Winners And Losers Spending a couple million dollars doesn't guarantee commercial success. |
Fast Company
February 1, 2007
Kathryn Tuggle |
Fast Talk: Marathon Man Medtronic's Stephen Oesterle gets patients to run 26 miles with him -- to promote the medical-device maker, of course -- and also to show the world that chronically sick people can live full lives. |
BusinessWeek
February 12, 2007
Robert Berner |
My Year At Wal-Mart How marketing whiz Julie Roehm suffered a spectacular fall in 10 short months. |
BusinessWeek
February 12, 2007
David Kiley |
Super Bowl Sunday's Hail Mary Ad Inside the making of a commercial that could be crucial as GM tries to build a new image. |
BusinessWeek
February 12, 2007
Roger O. Crockett |
Building A Megabrand Named Dwyane How Dwyane Wade of the Heat is rewriting the rules of sports marketing. |
CRM
February 1, 2007
Chris Hens |
A Perfect Sales Team Paying for expensive sales training that doesn't easily integrate into your sales reps' daily lives is sort of like buying a Bowflex machine that comes in a box that is sealed shut with super glue. So how should you fix this problem to get more out of your sales training investment? |
CRM
February 1, 2007
Nick Discombe |
Get Reacquainted With Your Customers To get the most value from customer interactions and ultimately improve the customer experience, organizations must streamline the flow of information from the customer to the company. |
CRM
February 1, 2007
Colin Beasty |
Business Problem: The sales department lacks the ability to accurately forecast... Tech solution: sales forecasting tools. Cognos 8 Planning... Hyperion System 9 Planning... Oco Reporting and Analytics... |
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