Marketing & Sales

Magazine articles on marketing, advertising, and sales.

Old Articles: <Older 1821-1830 Newer>

CRM February 1, 2007 Evans et al.	Keeping the Store Information-based marketing programs deliver real value without companies having to spend millions.
CRM February 1, 2007 Jessica Sebor	Marketing Dollars and Scents New aroma-centered milk ads started a buzz, mostly among marketers.
CRM February 1, 2007 Jessica Sebor	Hispanic Marketing Goes to Universidad The first Hispanic-focused marketing courses crop up at Midwest colleges and online, speaking to a need in the workforce for multicultural marketers.
CRM February 2007 Colin Beasty	Feedback Mountain Enterprise feedback management solutions are replacing conventional surveying tools as companies seek a centralized surveying framework that leverages all data.
CRM February 2007 Jessica Sebor	Mercurial Marketing Social networking sites have bloomed in the past year or so, but just how valuable are they to marketers and how can that value be leveraged?
Inc. February 2007 Max Chafkin	Ads and Atmospherics Outdoor campaigns are suddenly hip.
Job Journal January 28, 2007 Julia Hollister	Sales Has Many Faces A career peddling doesn't have to be pedestrian.
The Motley Fool January 30, 2007 Rick Aristotle Munarriz	Is Disney World Affordable? Can Disney be done on a shoestring budget? Of course. But Disney doesn't want to market that vacation.
The Motley Fool January 29, 2007 Rick Aristotle Munarriz	Thanks for the Ads, Super Bowl XLI So who will win the big game? With 45.9 million homes tuning in to last year's game, is it any wonder whom the free-spending advertisers are rooting for?
Bank Technology News January 2007 Hakan Akbas	Want a Good Response Rate? Better Get Personal. Push marketing drives customers away. Personalized, customized marketing pulls them in with products and services that meet their needs.
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