Marketing & Sales

Magazine articles on marketing, advertising, and sales.

Old Articles: <Older 1811-1820 Newer>

BusinessWeek February 5, 2007	The Doctor Won't See You Now A host of forces is now converging to clamp down on hard-driving, gift-toting pharmaceutical pitchmasters who have been ambushing physicians for the last decade.
AFP eWire January 29, 2007	Direct Mail Still Strong, Especially With Women Despite the rise of website, email and other electronically based advertisements, printed direct-mail marketing pieces are still widely read, especially by women ages 25 to 44, according to new survey.
U.S. Banker February 2007 Lee Conrad	How to Win Fans and Influence Consumers Banks are funneling more marketing dollars away from TV commercials and direct mail into sports sponsorships. But how do they turn fans into customers?
U.S. Banker February 2007 Karen Krebsbach	AD Beat: Does 'Rewarding!' Mean 'Effective!' or 'Annoying?' Citi's ad campaign featuring Victor and Roman may be short-lived but it had fans and foes. And it's unusual for a bank to take on material that's so risky. Was it worth it?
U.S. Banker February 2007 Ed See	Driving Growth Through Marketing Growth remains a top concern in banking, with many looking to marketing to be a key driver. While marketing can be a successful tool, it also can be a very expensive failure.
IndustryWeek February 1, 2007 John Teresko	The Toyota Branding System? Toyota recognizes the difference between just marketing products and actually investing in creating a brand.
The Motley Fool January 24, 2007 Rick Aristotle Munarriz	Man Law: Clever Ads Don't Always Work Miller Lite goes on the offensive in a new ad that targets its rivals.
Entrepreneur February 2007	Double Duty Want to start catering to a new demographic? Here's how.
Entrepreneur February 2007 Nichole L. Torres	Speed of Thought Think fast to be more innovative in your branding.
Entrepreneur February 2007 Barry Farber	Listen and Learn Sometimes closing the deal is as easy as closing your mouth.
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