Marketing & Sales

Magazine articles on marketing, advertising, and sales.

Old Articles: <Older 1791-1800 Newer>

Inc. January 2007 Mark Lacter	How I Did It: Michael Sitrick, Chairman and CEO, Sitrick and Co. You're getting buried in the press? You can't get your side of the story out? For business leaders and celebrities alike, Michael Sitrick is the PR man who makes things right.
Inc. January 2007 Beth Kwon	Sales More Than Doubled Last Year Brooklyn Industries is building its marketing strategy around elaborate store-window displays and pumping money into a catalog.
Inc. January 2007	Brooklyn Industries A look at the marketing budget for a New York City company that designs and sells clothing for the Death Cab for Cutie set.
BusinessWeek January 15, 2007 Jon Fine	TV's Last Man Standing Why the Super Bowl is still the biggest game in town for advertisers.
BusinessWeek January 15, 2007 Burt Helm	A Slick Pitch For "Negative Calories" Coke and Nestle use the buzzwords of weight loss while avoiding health claims.
BusinessWeek January 15, 2007 Cliff Edwards	Can Seagate Make Disk Drives Sexy? With new products and an ad blitz, Seagate Technology aims to climb out of the commodity bin.
Pharmaceutical Executive January 1, 2007 Davenport et al.	Sales Slip Even before Pfizer blinked, companies were asking, "What ails sales?" In this annual survey, 50-plus pharmas and biotechs answer the hard questions about reps' productivity, profitability, and what to do about it.
Pharmaceutical Executive January 1, 2007 Sander Flaum	Leadership: If Bill Gates Ran PhRMA Pharma has a classic image problem. Sometimes the products don't do what they're supposed to. Innovation is key, but too slow. Business practices can look sleazy. What if our spokesman was a guy who'd beaten those problems?
Pharmaceutical Executive January 1, 2007	Direct to Consumer: When Television Isn't Enough Pharmaceutical marketers are tightening mass-marketing budgets and putting cash into direct media and integrated programs.
Pharmaceutical Executive January 1, 2007 Kelly D. Myers	Marketing to Professionals: Tomorrow's Changes Today Quantitative research is helping pharmaceutical marketers conduct more targeted product launches.
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