Marketing & Sales

Magazine articles on marketing, advertising, and sales.

Old Articles: <Older 171-180 Newer>

Entrepreneur January 2003 Kimberly L. McCall	Training Day Coaching your reps on pushing a new product can help them play the selling game better.
CIO January 1, 2003 Scott Berinato	The Homeland Brand Never underestimate the marketing profession's willingness to try and shake loose-change from the pockets of the sacred. The latest evidence: Homeland Security, the brand, which we will only see more of in 2003.
Fast Company January 2003 Bill Breen	Amoeba Music Marches to Its Own Beat San Francisco's Amoeba Music is arguably the largest -- and almost without question, the best -- independent record store in the country. Here's how the small business made it big.
Fast Company January 2003 Bill Breen	ESPN Takes Retailing to the Extreme ESPN and shopping center developer Mills Corp. have debuted four "Extreme Games" retail store/skating parks so far -- in Atlanta, Philadelphia, Denver, and Dallas -- in what amounts to a bold bid by ESPN to break the X brand out of the TV box.
Fast Company January 2003 Bill Breen	Can Take Good Care Make Hip Replacements Hip? As baby-boomers inexorably -- and oh-so-unwillingly -- head for the geriatrics ward, they intend to make aging a deeply cool event. At least that's what Take Good Care's CEO Joyce Greenberg is betting on. Whether she hits the jackpot is still very much in doubt.
Fast Company January 2003 Bill Breen	The Lamest Question in Retail Is, 'Can I Help You?' How The Container Store lays a solid foundation: They believe that helping the customer is the same as selling to the customer, that service is a powerful force for boosting volume.
Fast Company January 2003 Douglas McGray	Translating Sony Into English Mark Hanson and his marketing group sit on Sony's border between Japan and the United States. The big question: What to do when that border becomes a gap.
Registered Rep. December 1, 2002 Martin R. Baird	A Master Plan As a financial planning rep, your marketing plan should be composed of three simple but critical elements and it should come together like a good financial plan.
Inc. December 1, 2002 Tahl Raz	Not Just a Pretty Typeface Often overlooked as "cosmetic," a company's logo can be one of its hardest-working assets.
Sports Illustrated November 20, 2002 Franz Lidz	Promo Sapiens With trained pigs, wacky nuns and Vasectomy Night, minor-league baseball marketing wizard Mike Veeck is teaching the sports world to give fans their funny's worth.
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