Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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Pharmaceutical Executive January 1, 2007 Nihal Mehta	Alternative Media: Honey, I Shrunk the Ad Campaign Pharma companies turn to mobile technology to deliver health information and sample coupons direct to consumers' cell phones.
Pharmaceutical Executive January 1, 2007 Jeffrey Zornitsky	Sales Management: Get Committed By better managing relationships with physicians, pharma companies can develop a base of dedicated prescribers.
Financial Advisor January 2007 Andy Gluck	Deconstructing Advisors' Marketing Conundrum Here is an interview with co-author Jaynie Smith with tips from her book, Creating Competitive Advantage on how financial advisors can market their firms more effectively.
Financial Advisor January 2007 David J. Drucker	Mental Marketing Michael Lovas, a Licensed Master Practitioner of Neuro-Linguistic Programming, uses unconventional marketing tools to show financial advisors how to talk with clients.
CRM January 1, 2007 Eric Keough	Going Through Automated voice messaging helps B2C companies deepen customer relationships. It's like using your best agent with your most compelling message on every call.
CRM January 1, 2007 Kate Leggett	The Informed Agent Customers are searching for a good service experience and will pay a premium to be assured of such service. Only when you have a receptive customer base can you be successful at marketing to them. Help drive customer loyalty with sophisticated knowledge retrieval methods.
CRM January 1, 2007 Bob Conlin	Sales Compensation Best Practices Properly designed and deployed, sales compensation plans drive superior performance and result in achieving and exceeding sales and revenue targets -- without exceeding compensation budgets.
CRM January 1, 2007 Jeff Pedowitz	Great Marketing Plans A great marketing plan, along with a demand generation solution to executive, automate, and measure much of the ensuing marketing campaign, will direct well-thought-out messages to the right people -- and you'll be able to prove it.
CRM January 1, 2007 Woody Driggs	A Customer Resolve Mandate There is no better time to re-tune marketing, sales, and service operations -- it may influence customer loyalties later in the year.
CRM January 1, 2007 Marshall Lager	The Devilish Drift Good businesses lose the power of their reputations as soon as they begin to drift from delighting customers to taking advantage of them -- selling the corporate soul.
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