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CRM
January 1, 2007
Coreen Bailor |
The Contact Center Ads Up Phone-based advertising can enhance a company's bottom line, but there's a chance of adding to customer frustration if it's not done right.   |
CRM
January 1, 2007
Colin Beasty |
Required Reading: Proven Sales Warfare Strategies An interview with author Steve Martin about his new book Heavy Hitter Sales Wisdom: Proven Warfare Strategies, Secrets of Persuasion, and Common-Sense Tips for Success. |
CRM
January 2007
Colin Beasty |
Forecasting a Flap Econometrics has long been the province of Ph.D.s, but applications for marketers are emerging via automated user interfaces and BI reporting tools. |
CRM
January 2007
Jessica Sebor |
From Crayons to Calculators The transition marketers have had to make -- from creative souls to metrics mavens -- has occurred quickly over a relatively short period of time. Here, a brief on recent developments and some tips for remaining competitive. |
InternetNews
December 29, 2006
Ed Sutherland |
Bloggers Rebuff Microsoft 'Gifts' There was much ado about a laptop snafu in the blog world this week. |
The Motley Fool
December 29, 2006
Nathan Slaughter |
A Fool Goes Bowling Which title sponsor will be crowned Wall Street's Champ? Corporate America has stamped its signature indelibly on the most visible face of college athletics. The benefits from such an investment are impossible to calculate, but they clearly wouldn't be made without a winning game plan in mind. |
Inc.
January 2007
John Grossmann |
Is Dave Insane? Inside A Brand Makeover The branding experts said he desperately needed help with his image and message. They'd do the job for free. In the end, Dave Hirschkop, of Dave's Gourmet, was offered six distinct approaches for re-branding his company. So here's the big question: Is it crazier to change everything or nothing? |
Inc.
January 2007 |
And A Sixth Way. Stow The Strait-Jacket Will visual elegance and dry wit sell Insanity Sauce? |
Inc.
January 2007 |
Dave Loves All His Children Dave's Gourmet sells 136 different products under a number of lines. Dave wants you to meet some members of the family. |
Inc.
January 2007 |
Rebranded, Five Ways When the branders at Deskey said they wanted to change things, they didn't mean just a little. Tony Neary, a Deskey design director, explains what his group was going for in these approaches. |
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