Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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Inc. January 2007 Mike Hofman	Chip and Dan Heath: Marketing Made Sticky What makes a message work.
Inc. January 2007 Jane Berentson	Editor's Letter A brief look at a story about the re-branding of Dave's Gourmet.
InternetNews December 28, 2006 Ed Sutherland	Alliance Data Pays $435M for Abacus Credit-card payment processor Alliance Data Systems said its Epsilon marketing unit will pay $435 million for retail data services company Abacus, a privately held division of DoubleClick.
The Motley Fool December 22, 2006 Stephen Albainy-Jenei	Is Off-Label Off-Base? Off-label prescriptions for uses lacking scientific support account for billions in drug revenue for Eli Lilly. If the FDA takes an aggressive stance on off-label-use marketing, it could significantly shrink drug sales for companies whose revenues are derived largely from such off-label use.
Entrepreneur January 2007 April Y. Pennington	In the Cards First impressions count, so give your business cards some style.
Entrepreneur January 2007 Carol Tice	Making It Stick What keeps your message in the minds of consumers?
Entrepreneur January 2007 Barry Farber	Seize the Day The more you're in front of prospects, the better chance you have of creating good timing. Many executives agree that most sales happen after the fifth call.
Entrepreneur January 2007 Gwen Moran	What's in a Name? Is a risque business name right for your business?
Entrepreneur January 2007 Sara Wilson	Direct Access Selling solutions straight to end-users brought this small ramp-making company back to life.
Entrepreneur January 2007 Kim T. Gordon	All Over the Place Your customers aren't sitting still, and neither should you. With an effective media mix, you can reach them morning, noon and night.
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