Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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Entrepreneur January 2007 Melissa Campanelli	Survey Says Do them right, and online surveys can be cost-effective marketing and information-gathering tools for businesses.
The Motley Fool December 19, 2006 Alyce Lomax	Flogging Sony A fake blog pushing the Sony PSP puts Sony in the hot seat once again. Companies using word-of-mouth marketing need to exercise full disclosure.
Inc. December 2006 Alex Salkever	Turning Sales Into Science It's a question almost as old as commerce itself: Is selling an art or a science? For years, technology companies have been trying to transform the former into the latter. And for years, the results have largely been disappointing.
Inc. December 2006 Darren Dahl	Want to Stand Out? Make a splash with mini billboards.
Inc. December 2006	Billboard Hits Indoor billboards provide companies with captive audiences in specific niches. Here's the skinny on common locations for the signs.
BusinessWeek December 25, 2006 Palmeri & Weintraub	Silicone Goes Subtle Allergan's campaign relies on friendly persuasion.
The Motley Fool December 15, 2006 Emil Lee	Fool on the Street: Yahoo! on Madison Avenue Although traditional advertising is certainly a huge market, one that's basically made Yahoo! into the successful company it is today, it'd be nice if Yahoo! could hedge its bets a little better. Investors, take note.
The Motley Fool December 13, 2006 Mac Greer	Starbucks, Bob Dylan, and Thinking Small An interview with business and marketing guru Seth Godin, the author of seven international best-sellers, including All Marketers Are Liars and his newest book, Small Is the New Big and 183 Other Riffs, Rants and Remarkable Business Ideas.
The Motley Fool December 12, 2006 Tim Beyers	Was That Really So Hard, TASER? The stun-gun pioneer has a history of using press releases to unfairly color settlements as court victories. But not last week. This time, TASER admitted the voluntary dismissal up front. Investors, and the public, deserve no less.
The Motley Fool December 11, 2006 David Lee Smith	Traditional Media's Murky Ad Forecast While newspaper newsprint advertising revenues will generally be flat to down this year, online advertising for newspapers will grow -- depending upon the specific paper or group -- at rates well into the double digits. Investors, take note.
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