Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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Science News December 9, 2006 Ivars Peterson	Travels of a Shopper By comparing shoppers' routes to an idealized mathematical model, marketing researchers found that many shoppers tend to be a lot less efficient than they could be when picking up groceries at the supermarket.
InternetNews December 8, 2006 Nicholas Carlson	Google Begins Radio Ad Beta Google began a beta test of Google Audio Ads yesterday, inviting a small group of AdWords advertisers to place 30-second radio ads on hundreds of radio stations across the U.S.
Smithsonian December 2006 Owen Edwards	Sacks Appeal Shopping bags, those testimonial totes signaling the consumer preferences of those who carry them, constitute part of our nation's mercantile history. Originally used as a branding strategy, they eventually came into their own as design objects.
BusinessWeek December 18, 2006 Jack Ewing	Amsterdam's Red-Hot Ad Shops Amsterdam's edgy, creative upstart advertising agencies are pulling in big-name global clients.
The Motley Fool December 5, 2006 Tim Beyers	Dark Clouds Over Madison Avenue Next year isn't likely to be its best, as ad spending slows down. Here's a view of how each of these firms' stock is priced relative to its expected growth prospects for 2007: Interpublic... WPP Group... etc.
The Motley Fool December 5, 2006 David Lee Smith	The Magazine Slide Magazine publishers are seeing their ad pages decline. Investors should avoid those publishing companies whose world is likely to be interrupted, rather than benefited, by the Internet shift.
The Motley Fool December 5, 2006 Seth Jayson	Dropping the Ball on Xbox? The Xbox 360 is well positioned to take over the connected living room. So why isn't Microsoft doing a better job promoting it?
The Motley Fool December 5, 2006 Rick Aristotle Munarriz	Yahoo! Bridges the Gap Is it really up to Yahoo! to teach old-economy stocks some new-economy tricks? The online bellwether strikes up more deals with print media.
The Motley Fool December 4, 2006 Stephen Ellis	Alloy's Tarnished Quarter The marketing agency struggles with bad acquisitions and tough competitors. Investors would do well to steer clear of this one.
Pharmaceutical Executive December 1, 2006 Marcee Nelson	Direct to Consumer: Don't Wait By stocking waiting rooms with educational drug information, pharma can help get doctor-patient communication off on the right foot.
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