Marketing & Sales

Magazine articles on marketing, advertising, and sales.

Old Articles: <Older 1731-1740 Newer>

Pharmaceutical Executive December 1, 2006 White & Macchio	Marketing to Professionals: Fax Me! Don't throw away that machine just yet. All docs haven't switched to e-mail.
Registered Rep. December 1, 2006 Gresham & Gresham	Diagnosing Your Prospects' Pressure Points Millionaire Hot Buttons The end of each calendar year provides a natural setting for serious prospecting. So how can financial advisors use this moment to capture additional assets and referrals?
CRM December 1, 2006 Marshall Lager	Don't Put It in Writing Never has "know your audience" resonated so much. Even great ideas are garbage if they're not fully thought out, and in CRM that thinking must include the needs and desires of the audience.
CRM December 1, 2006 Jessica Sebor	Companies 2 Customers: ILU As text messaging becomes a hot direct marketing channel, marketers must be careful that the message is helpful, not harassing.
CRM December 1, 2006 Coreen Bailor	Market Focus: Energy: Shocking! Some energy companies are deploying CRM systems for cost cutting; others are focusing on customer acquisition and retention.
CRM December 1, 2006 Colin Beasty	Required Reading: Gen Next? In their new book, Coming to Concurrence, authors Walker Smith, Ann Clurman, and Craig Wood explain that consumers now possess the tools, technologies, and determination to assert control, because they don't have the time, patience, or interest for mass marketing. Here's an interview with Smith on marketing success.
CRM December 2006 Colin Beasty	Analytics Brought to Bear How strength in numbers -- in this case, the analytics of customer data -- transforms sales teams into sales forces.
CRM December 2006 Jessica Sebor	The BI Tools Bonanza Simple, rewarding BI tools have been developed over the past three years, quietly accelerating marketers' ability to see and hear.
CRM December 2006 Coreen Bailor	Fixed Dialing Telemarketers taking the ostrich approach to DNC compliance is a nonstarter for enterprises. Refresh marketing initiatives to ensure that the rules are followed and reach your target audience more effectively.
CRM December 2006 Barton Goldenberg	Getting Executive Buy-In: A Pocket Guide Don't take it for granted, define the CRM initiative's goals from the jump, and closely link the organization's business direction to the initiative.
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