Marketing & Sales

Magazine articles on marketing, advertising, and sales.

Old Articles: <Older 1701-1710 Newer>

Registered Rep. November 1, 2006 Stephen P. Brown	Marketing the Traditional Commissioned-Based Practice How does a commission-based broker go about finding clients in today's fee-obsessed environment? In fact, commission brokers have some advantages when it comes to advice on individual securities, cost, tax management and a unique investing approach.
InternetNews November 6, 2006 Nicholas Carlson	Google Testing Print Advertising Mountain View and Madison Avenue grow closer and closer.
The Motley Fool November 6, 2006 Jack Uldrich	Extra, Extra: Google Goes to Print The online giant moves into newspaper advertising. This is a big deal for all involved. Google appears to have struck upon a win-win deal that will help traditional newspapers halt their declining ad revenues, while opening up yet another lucrative source of revenue for itself.
The Motley Fool November 3, 2006 Jack Uldrich	Investing Tips From South Park An episode touting Nintendo's new Wii bodes well for the console.
BusinessWeek November 13, 2006 David Kiley	Mad Ave's Man Of The Hour Howard Draft won over Wal-Mart with a potent mix of data-mining and creativity.
CRM November 2006 Coreen Bailor et al.	Introduction to Generation Nation: Table of Contents In September the U.S. Census Bureau predicted that at some time during October, the U.S. population would hit 300 million. Minutes after the prediction was announced marketers embraced the most massive marketing-campaign planning opportunity ever.
CRM November 2006 Colin Beasty	Wild & Crazy Companies see green in this graying generation's attitudes and outlook on life.
Financial Advisor November 2006 Bill Bachrach	An Intelligent Client Acquisition Methodology Instead of trying one program after another in search of some method nirvana, successful financial advisors understand that discomfort is inevitable and they work hard to push past it. That's the first secret to success -- being willing to do the uncomfortable things.
Financial Advisor November 2006 David J. Drucker	Who Needs To Market? The question about marketing isn't just how, it's if. Not every advisor wants to market, nor do they need to market. The need depends on three things: your time in the profession, the rate of growth you desire (if any) and the way you practice.
CRM November 1, 2006 David Myron	The Growing Consumer Disloyalty There isn't much difference across generations when it comes to consumer loyalty.
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