Marketing & Sales

Magazine articles on marketing, advertising, and sales.

Old Articles: <Older 1691-1700 Newer>

CRM November 1, 2006 Paul Greenberg	Try to Dig What We All Say It's time for marketers to understand how social networking sites cater to every generation.
CRM November 1, 2006 Jeffrey Schumacher	Monetizing Media By leveraging inventories of impressions, brand, customer data, and CRM capabilities, retailers can offer advertisers a largely untapped source of highly targeted media.
CRM November 1, 2006 Jessica Sebor	A Chilean Telecom's Poetic ROI Unica helps to streamline marketing campaigns and manage a burgeoning customer base for VTR GlobalCom in the land of poets.
CRM November 1, 2006 Marshall Lager	Global Industrial Revamps Its Catalog Since implementing Profit Center Software, B2B direct marketer of office and warehouse supplies Global Industrial has seen a 500% increase in Web sales, and a 75% increase in overall sales.
CRM November 1, 2006 Jessica Sebor	Will DVR Kill the TV Adsters? Television marketing must realize a choice for its future: cope or fight.
CRM November 1, 2006 Marshall Lager	Market Focus: High Tech: Completing the Circuit Complex gear requires business processes to match. Customer relationship management is also complicated in the tech sector because there are so many types of customers.
CRM November 1, 2006 Colin Beasty	Required Reading: What's Your Competitive Advantage? According to author Jaynie Smith in her new book, Creating Competitive Advantage, companies are failing to identify what their competitive advantages are so they can close more deals, retain clients, and stay miles ahead of the competition.
CRM November 1, 2006	The Pulse: Does Your Contact Center Measure Customer Satisfaction, Customer Loyalty, Neither, or Both? 0%: We only measure customer loyalty... 19%: We only measure customer satisfaction... etc.
Financial Planning November 1, 2006 Paul J. Mauro	Practice Tips Here are a few suggestions for running a successful client appreciation party at your financial advisory firm.
Financial Planning November 1, 2006 Marie Swift	Down-Home PR Small- or midsize financial planning firms don't need a big budget to compete with big institutions -- just use the right resources and play up the hometown advantage.
<Older 1691-1700 Newer> Return to current articles.