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Entrepreneur
December 2002
Kimberly L. McCall |
No Experience Necessary Hiring novice sales reps may save you money, but are they worth the time and effort?   |
Fast Company
December 2002
Ian Wylie |
These Lollies Are About to Go Pop How Chupa Chups innovates to make suckers of us all. The lollipop maker is using a combination of savvy product placement, fresh marketing ideas, new flavors, and -- coming soon -- its own line of retail boutiques. |
Inc.
November 1, 2002
Evelyn Roth |
Cracking the Big-Company Market How to pitch your service to large corporations and to set sales commissions. |
Inc.
November 1, 2002
Christopher Caggiano |
RE: Positioning -- What's in a Name? It wasn't until John Marchica set out to change his company's identity that he discovered what his business was really all about. |
| Knowledge@Wharton |
Exploring the Links between Brand Name and Consumer Identity A successful identity-oriented marketing strategy like Nike's consists of three critical links, including the consumer, the identity and the brand. |
| Knowledge@Wharton |
The Secret to Estee Lauder's Good Looks Savvy marketing and a global reach helped Estee Lauder grow spectacularly. |
CFO
Scott Leibs |
E-tailing: High Yield for Low-Rez? Overly sophisticated Web-presentation technologies may not be good investments. |
Entrepreneur
November 2002
Kimberly L. McCall |
Character Sketch What are your salespeople made of? If they have the following traits, you're in good shape. |
Fast Company
November 2002 |
Fast Talk: Tough Sell The fastest way to get a solid bottom line is to deliver results on the top line. Which means there's nothing more urgent -- or these days, more trying -- than making the sale. Here's what it takes. |
Fast Company
November 2002
Fara Warner |
Levi's Fashions a New Strategy A dynamic new team looks to stamp innovation on an old brand. |
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