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Entrepreneur
November 2006
Kim T. Gordon |
Radio's New Wave It's not just for local advertisers anymore - with online radio and simulcasting, you can now broadcast your message to millions.   |
Entrepreneur
November 2006
Nichole L. Torres |
Loud and Clear Boost sales by selling customers on your competitive advantage. |
Fast Company
November 2006
Danielle Sacks |
Down the Rabbit Hole Making The Blair Witch Project taught Campfire how to tap the power of curiosity. Meet the puppet masters of viral marketing. |
The Motley Fool
October 19, 2006
Steven Mallas |
A Nielsen Family ... of Gamers? In-game advertising will soon be big business for video game publishers. Some analysts believe that in-game advertising could be a multibillion dollar giant in the next several years, perhaps reaching $1 billion by 2010. Investors, take note. |
The Motley Fool
October 17, 2006
Rick Aristotle Munarriz |
Disney's Healthy Decision Sending a powerful message that it won't condone the epidemic of childhood obesity under its watch, Disney has announced strict dietary guidelines for licensed food products and promotions that bear the Disney name. |
Fast Company
October 2006 |
Fast Talk: Shake and Stir For Jon Deitelbaum, marketing a new brand of vodka is as much about the experience as the taste. |
Fast Company
October 2006
Tonya Garcia |
Your Ad Here With billboards bolted onto nearly every available rooftop and facade, there is no better place to experiment with the future of outdoor advertising - and of interactive design - than New York's Times Square. |
Fast Company
October 2006
Lucas Conley |
When Brand Extensions Go Bad According to a survey of 500 marketing experts, are three new products that "least fit the brand's core values." |
AFP eWire
October 16, 2006 |
Advertising Council Unveils New Giving Campaign The campaign, which is titled "Generous Nation" and includes the call-to-action "Don't Almost Give. Give," will feature television and Internet advertising and a website to help link interested individuals with opportunities to help. |
BusinessWeek
October 23, 2006
Jon Fine |
Reworking The Ad Mix The average chief marketing officer has a notoriously short tenure, so the lofty reputation of Wachovia CMO Jim Garrity is perhaps best evidenced by how neatly the word "longstanding" fits in front of his title. |
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