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BusinessWeek
October 23, 2006
Arlene Weintraub |
Cracking Down on Pharma Swag Several medical centers are barring their doctors from accepting freebies like pens and lunches from any vendor. Here's why.   |
The Motley Fool
October 10, 2006
Rick Aristotle Munarriz |
XM Finally Ads It Up XM gets it right with its new fall marketing push. |
Pharmaceutical Executive
October 1, 2006
Scott Hull |
Back to the Future? Some states want to block access to doctor-level prescribing data. And the AMA helps members keep prescription records away from sales reps. An "old timer" remembers how he sold before databases came along. |
Pharmaceutical Executive
October 1, 2006
Gary Norman |
Direct to Consumer: If These Walls Had Ears New research shows how DTC affects patients' conversations with physicians. |
Pharmaceutical Executive
October 1, 2006
Zuffoletti & Freire |
Marketing to Professionals: Key Opinion Control KOL relationship management should be an essential component of any pharma brand team. |
Pharmaceutical Executive
October 1, 2006
Debrianna Obara |
Alternative Media: Pharma Online: Not Just Black and White Industry has room to grow in online multicultural marketing. |
Food Processing
October 2006 |
Toops Scoops: From antioxidants to omegas ACNielsen US, Schaumburg, Ill., for the first time has tracked consumer purchase behavior on health and wellness products across all categories. The results are an important tool for trend watchers, marketers and product developers. |
The Motley Fool
October 6, 2006
Alyce Lomax |
Capitalism's Social Side Is the evolution of the Internet having an effect on way companies view consumers? Consumers' newfound power may have repercussions in business and investing that aren't even fully understood yet. |
BusinessWeek
October 16, 2006
Jon Fine |
On TV, It's Politics As Usual As other ad dollars flow to the Web, campaigns keep betting on TV. |
The Motley Fool
October 5, 2006
Rick Aristotle Munarriz |
The King Wants to Play Burger King believes that Xbox marks the spot of opportunity. The Burger King-branded games will either be marketing genius or a classic blunder. Investors, take note. |
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