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CRM October 1, 2006 Colin Beasty |
Market Focus: Sports and Entertainment: CRM for Bleacher Creatures Smaller franchises are leveraging CRM to increase their fan bases.  |
CRM October 1, 2006 Colin Beasty |
Required Reading: A Single Version of the Truth: CDI An interview with co-author Jill Dyche on her new book with Evan Levy, Customer Data Integration: Reaching a Single Version of the Truth, and how CDI will become the critical solution for CRM initiatives for years to come.  |
BusinessWeek October 9, 2006 Burt Helm |
Wal-Mart, Please Don't Leave Me GSD&M's bid to hang on to a monster client puts the ad agency's overhaul to the test.  |
Entrepreneur October 2006 Barry Farber |
Look Alive! Move your business forward by telling yourself "if it's to be, it's up to me."  |
Entrepreneur October 2006 Gwen Moran |
Harmful Hype? Successful strategies for buzz marketing.  |
Entrepreneur October 2006 Kim T. Gordon |
Ahead of the Curve Mastering four key elements of marketing will put you in front of the pack - and customers will follow.  |
Entrepreneur October 2006 James Park |
Spread the Word Good reputations and a little money helped these entrepreneurs open their own ad agency.  |
BusinessWeek October 2, 2006 Mark Hyman |
The Racial Gap In The Grandstands Major League Baseball is aggressively courting Latinos as African Americans drift away.  |
The Motley Fool September 20, 2006 Sarah Erdreich |
Gap: Gone in 30 Seconds Ads can have a tremendous effect on a company's bottom line, its stock price, and its standing in your portfolio. Just ask Gap, which is hoping to revitalize its flagging sales and image with two distinctive new ad campaigns.  |
Inc. September 2006 Patrick J. Sauer |
Update: Firing Up Sales In September 2004, Zippo Manufacturing, the Bradford, Pennsylvania lighter company was engineering a turnaround. Here is an update.  |
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