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Location: Categories / Business / Marketing & Sales

Magazine articles on marketing, advertising, and sales.
Old Articles: <Older 1631-1640 Newer>
CRM
October 1, 2006
Colin Beasty
Market Focus: Sports and Entertainment: CRM for Bleacher Creatures Smaller franchises are leveraging CRM to increase their fan bases. mark for My Articles 101 similar articles
CRM
October 1, 2006
Colin Beasty
Required Reading: A Single Version of the Truth: CDI An interview with co-author Jill Dyche on her new book with Evan Levy, Customer Data Integration: Reaching a Single Version of the Truth, and how CDI will become the critical solution for CRM initiatives for years to come. mark for My Articles 265 similar articles
BusinessWeek
October 9, 2006
Burt Helm
Wal-Mart, Please Don't Leave Me GSD&M's bid to hang on to a monster client puts the ad agency's overhaul to the test. mark for My Articles 84 similar articles
Entrepreneur
October 2006
Barry Farber
Look Alive! Move your business forward by telling yourself "if it's to be, it's up to me." mark for My Articles 28 similar articles
Entrepreneur
October 2006
Gwen Moran
Harmful Hype? Successful strategies for buzz marketing. mark for My Articles 25 similar articles
Entrepreneur
October 2006
Kim T. Gordon
Ahead of the Curve Mastering four key elements of marketing will put you in front of the pack - and customers will follow. mark for My Articles 30 similar articles
Entrepreneur
October 2006
James Park
Spread the Word Good reputations and a little money helped these entrepreneurs open their own ad agency. mark for My Articles 2 similar articles
BusinessWeek
October 2, 2006
Mark Hyman
The Racial Gap In The Grandstands Major League Baseball is aggressively courting Latinos as African Americans drift away. mark for My Articles 399 similar articles
The Motley Fool
September 20, 2006
Sarah Erdreich
Gap: Gone in 30 Seconds Ads can have a tremendous effect on a company's bottom line, its stock price, and its standing in your portfolio. Just ask Gap, which is hoping to revitalize its flagging sales and image with two distinctive new ad campaigns. mark for My Articles 170 similar articles
Inc.
September 2006
Patrick J. Sauer
Update: Firing Up Sales In September 2004, Zippo Manufacturing, the Bradford, Pennsylvania lighter company was engineering a turnaround. Here is an update. mark for My Articles 3 similar articles
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