Marketing & Sales

Magazine articles on marketing, advertising, and sales.

Old Articles: <Older 1611-1620 Newer>

Pharmaceutical Executive September 1, 2006 Eleanor O'Rangers	Marketing to Professionals: Savvy Strategists Ahead-of-the-curve brand teams are bringing in medical experts with marketing knowledge.
Pharmaceutical Executive September 1, 2006 John Ryder	Sales Management: Palm-sized Payoff Reps are gaining access to detail-adverse physicians by offering large software content in small packages.
Financial Advisor September 2006 Pomering & Littlechild	Unlocking Client Value While many financial advisors have refined the strategic planning process in their businesses, there is one piece of the puzzle that is missing -- a strategic feedback loop.
CFO September 1, 2006 Russ Banham	Def on the Aisle In-store, or in-house, businesses are relying on digital-television networks to get their message out.
CRM September 1, 2006 David Myron	Downtime Is Dead When consumers' days are filled with all work and no play, it makes communicating with them even more difficult than usual.
CRM September 1, 2006 Colin Beasty	Business Problem: A Sales Force is Overwhelmed with the Complexity of Its Company's Products and Service Offerings. Tech Solution: Guided Selling Tools -- Active Decisions Active Advisor... Blue Martini Guided Selling... Comergent Guided Selling and Configuration...
CRM September 1, 2006 Colin Beasty	Keep Customer Data On Pointe A ballet company sends a dirty database "en arriere" with QuickAddress Pro from QAS. With a more accurate member and donor database, PNB is now saving money on marketing campaigns and is better prepared to target new audiences.
CRM September 1, 2006 Marshall Lager	Shoppers and Buyers: Divide, and Conquer Both Analytics tools and methods can boost sales-closure rates by concentrating sales efforts.
CRM September 1, 2006 Colin Beasty	Required Reading: Service With a Smile? An interview with Richard Gallagher about his book, Great Customer Connections, in which he writes about converting scientific research into remarkably easy-to-apply business practices.
Financial Planning September 1, 2006 Marie Swift	Niche Masters If you do your job well, narrowly targeted financial planning practices come with their own built-in marketing strategy.
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