Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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CRM September 2006 Carol Ellison	Fever Pitch Viral marketing and its ability to generate buzz around brands can turn relative unknowns into celebrities and put the names of their products on the tongues and in the email boxes of millions overnight. But that isn't easy.
Fast Company September 2006 Danielle Sacks	MAC Cosmetics MAC insists on nurturing its artists to be spontaneous coconspirators with its customers, and keeps them sharp with exercises in improvisation and lessons in neurolinguistics. This approach translates into sales.
Fast Company September 2006 Jordan Breal	Local Hero: Frost Bank Banking as an example of the right way to treat customers.
Fast Company September 2006 Evan West	Local Hero: Estridge HOMExperience What one person's experience with a real-estate agency concept can tell you about customer service.
Fast Company September 2006 Alyssa Danigelis	Local Hero: Zane's Cycles At this bicycle store buying is only the beginning of customer service.
The Motley Fool August 31, 2006 Selena Maranjian	Weak Branding in Cell Phones A new survey suggests that cell-phone makers might want to focus more intently on strengthening and differentiating their brands, lest consumers start to consider cell phones mere commodities.
Food Processing August 2006 Ashman & Beckley	Product Spotlight: Coffee with a conscience Starbucks' Rwanda Blue Bourbon provides lessons to all food processors on fair trade and a social mission -- and the marketing opportunities inherent in those causes.
The Motley Fool August 25, 2006 Tim Beyers	Has TV Land Gone Loony? Between a stunning court victory over EchoStar and the desperate cry of advertising by grocery, all signs point toward TiVo as the portal through which the future of TV is being defined. Is it time to buy the stock?
BusinessWeek September 4, 2006 Nanette Byrnes	Secrets Of The Male Shopper Marketers have been missing half the male population. They're finally paying attention.
BusinessWeek September 4, 2006 Nanette Byrnes	Brawny Rolls out a New Guy Consumers have long recognized the paper towel brand by its lumberjack mascot. But to stay relevant, he needed an update.
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