Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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Inc. September 2006 Leigh Buchanan	How I Did It: Josh Linkner, CEO, ePrize EPrize, which develops and manages interactive promotions for the likes of General Motors, Target, and HBO, is more than twice the size of its closest competitor, a situation that Josh Linkner finds both gratifying and nervous-making.
OCC Bulletin August 22, 2006	Do-Not-Call List Requirements The Telephone Consumer Protection Act and its implementing regulations establish requirements for all entities that conduct "telemarketing," either directly or through a third party -- including national banks.
Entrepreneur September 2006 Gwen Moran	Phone Tag Your customers may soon use their cell phones to find out prices - and much more.
Entrepreneur September 2006 April Y. Pennington	Buying Power How to give Generations X and Y what they want.
Entrepreneur September 2006 Gwen Moran	Living Dolls Are sales standing still? Get your merchandise moving.
Entrepreneur September 2006 Kim T. Gordon	Cheer Leaders You're all fired up about your company's products and services, so make sure your employees are, too - and that they let everyone know it.
Entrepreneur September 2006 Barry Farber	Animal Instincts Ever feel like your sales team is a zoo? Turns out that's not a bad thing.
Entrepreneur September 2006 Gwen Moran	Woman's Work The rising tide of female entrepreneurs and executives represents what author Leslie Grossman calls a "double whammy" - women who make purchasing decisions for their companies as well as their households.
Entrepreneur September 2006 April Y. Pennington	Change Agent Providing urban marketing know-how to corporate America, this entrepreneur moves to his own beat.
The Motley Fool August 18, 2006 Steven Mallas	DVD: Devalued Disc? Even though many of the free movies British newspapers are giving away might be antiquated, there's no question that such a marketing move does corrupt the image of the disc as a premium commodity. Why do studios allow this to go on?
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