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Inc.
October 1, 2002
Mike Hofman |
Moolah Rouge How Revlon launched a line of "affordable luxuries" in the heart of the Great Depression   |
Inc.
October 1, 2002
Susan Greco |
Finance: The Lazarus Play With his pie company teetering on the edge of extinction, Gordon Weinberger marshaled a mix of moxie and marketing to snatch it back from bankruptcy. |
Salon.com
October 1, 2002
Michelle Kennedy |
Mothers who sell Hungry telemarketer discovers an ugly jones for making a sale. |
CIO
October 1, 2002
Alison Bass |
The Job Just Got Bigger As if CIOs don't have enough to worry about, marketing guru Regis McKenna argues in his new book, Total Access, that they are now the guardians of customer strategy and outreach -- functions once considered marketing's responsibility. |
Salon.com
September 30, 2002
Matthew Blakeslee |
Madison Avenue and your brain New advances in neuroscience are explaining why people just do it, exactly as they're told to, when that commercial comes on. |
| Knowledge@Wharton |
Secrets of Successful Ad Campaigns: Lessons from Absolut, Nike and NASCAR Winners of the Excellence in Marketing awards. |
CIO
September 15, 2002
Alice Dragoon |
Bowling for Customers After failing miserably on its first attempt, AMF Bowling Products got sales-force automation right. Here's how they did it. |
CIO
September 15, 2002
Gary Beach |
A New Pitch Startup tech CEOs may know technology, but they are clueless about marketing. |
Entrepreneur
October 2002
Geoff Williams |
Impact! We hope your potential customers are bracing themselves -- because your business is about to make some serious noise. |
Entrepreneur
October 2002
Kimberly L. McCall |
OK, Let's Review Appraising your sales staff's performance doesn't have to be the biggest pain in anybody's year. |
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