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The Motley Fool
August 17, 2006
Jack Uldrich |
JetBlue Turns Lemons Into Lemonade The airliner's latest marketing ploy takes advantage of high oil prices.   |
InternetNews
August 2, 2006
Nicholas Carlson |
Google's AdWords Headed For The Air Google announced a partnership with XM Satellite Radio today, saying it would sell radio ads for the network's talk shows over its dMarc platform, an automated system that allows advertisers to place, schedule and track radio advertising. |
Registered Rep.
August 1, 2006
Matt Oechsli |
Clone Your Clients Hang it up -- the phone that is. The way to get affluent financial advisory clients is through networking, referrals and introductions, not cold calling or direct mail. |
The Motley Fool
August 2, 2006
Rick Aristotle Munarriz |
XM and Google Ad it Up This morning's announcement that Google will begin serving up ads on non-music XM Satellite Radio stations is just the next step in Google's plan to reign supreme as the ad enabler of all trades. Investors, take note. |
The Motley Fool
August 2, 2006
Alyce Lomax |
Coke Rocks Out Through a new agreement, Coke will offer codes for 70 million free iTunes songs to thirsty European music fans. Although Coke's brand is strong, its growth and stock price over the last several years haven't exactly impressed many investors. |
AskMen.com
Ross Bonander |
Top 10: Failed Product Launches The idea that some product or show has been "brought to you at great expense" is often lost in our fast-paced world. Here are 10 products that failed to have successful marketing campaigns. |
CRM
August 1, 2006
David Myron |
The Response You Don't Want Many business professionals still need some convincing when it comes to using CRM technology. |
CRM
August 1, 2006
Ian Jacobs |
Culture and Skills: The Right Route Sending customer service queries to employees who are not trained in customer care is the wrong way to go. |
CRM
August 1, 2006
Ponnavolu & Rosenberg |
Marketing Investments: Three Tips for Increasing Operational Efficiency An increasingly complex environment is eroding the impact of marketers' investments. Get more dollar value by paying less, going lean, and outsourcing more. |
CRM
August 1, 2006
Marshall Lager |
A Treatise Concerning the Flogging of Expired Equines Customer loyalty goes a long way, but it only goes so far. Companies shouldn't say they are delivering something new and groundbreaking when they are really just repackaging an old product. Honesty also goes a long way. |
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