Marketing & Sales

Magazine articles on marketing, advertising, and sales.

Old Articles: <Older 1571-1580 Newer>

CRM August 1, 2006 Jessica Sebor	Seeing Red Over Broken Wings The marketing of energy drinks to four-year-olds cues questions of social responsibility. If consumers let irresponsible marketing slide, the question still remains: Does that make selling possibly dangerous products right?
CRM August 1, 2006	The Pulse: How Do Guided Selling Tools Improve Your Business? A reader poll: 19% -- They help salespeople with complicated offerings... 23% -- They help us adhere to established business processes... etc.
CRM August 2006 Jessica Sebor	The Maturation of MRM Marketing resource management is growing up - and adding muscle to ROI - as companies seek to codify strategies and track marketing budgets.
Investment Advisor August 2006 Melanie Waddell	High Definition A good number of financial advisors are making strides in perfecting their marketing techniques to help them stand out from their competition and attract new business.
Investment Advisor August 2006 Dan Sullivan	Why Would Great People Want to Work for You? For financial advisors and others, most marketing efforts involve finding the right clients, but to do so, you need the right staff members to attract and retain those clients. Here are the five qualities of a "great" entrepreneurial organization.
Investment Advisor August 2006 James J. Green	If I Were an Advisor . . . Here are five practical marketing tips for financial advisors from an entrepreneur and consultant who specializes in marketing and selling to the affluent.
BusinessWeek August 7, 2006 Jon Fine	Front Page News? Not Quite As long as advertisers aren't coddled in stories, who cares where their ads appear?
Science News July 29, 2006 Janet Raloff	How Advertising Is Becoming Child's Play Food manufacturers are embracing new media to market their products directly to children. Advergaming is a concern for many food-policy analysts because it threatens to confuse the already blurry edges of what is and isn't advertising to the most naive segment of society.
AskMen.com Steve Seepersaud	Innovative Sports Marketing Here's a look at a few not-so-conventional ways that sports teams are seeking to add to their profits.
Entrepreneur August 2006 Barry Farber	Sales Shape-Up Ready to ramp up your sales -- fast? Our 30-day action plan takes your business to new heights.
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