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Fast Company
July 2006
Tonya Garcia |
Underground Movement Will subway ads make a difference in China?   |
The Motley Fool
July 11, 2006
Tim Beyers |
TiVo in a Full Nielsen How real is the TiVo effect? Prepare to find out. According to The Wall Street Journal, by November, TV tracker Nielsen Media Research plans to deploy a system for rating TV ads. Investors, take note. |
The Motley Fool
July 7, 2006
Seth Jayson |
Monsta Nipping at Apple In an attempt to launch a viral marketing campaign, SanDisk revamps an iPod satire, but robs it of much of its appeal. Will any of these online potshots pay off for shareholders? That depends on your definition of "pay off." |
The Motley Fool
July 7, 2006
Stephen Ellis |
JetBlue Telling Tales An innovative marketing campaign attracts customers and reinforces corporate culture for the avant-garde airline. Investors, take note. |
BusinessWeek
July 17, 2006
Jon Fine |
Today Search, Tomorrow Ads? Google, the company that takes in $6 billion from cryptic online text ads, is still testing efforts to sell Old Media ads. |
Pharmaceutical Executive
July 1, 2006 |
Direct to Consumer: Making the Connection Whether it's to promote a drug or help educate the masses, pharmaceutical manufacturers are creating advertising campaigns that tug at people's hearts to get the message out. |
Pharmaceutical Executive
July 1, 2006
Winter-Sperry & Mann |
Marketing to Professionals: Deep Impact The pharma industry must draw a distinct line between medical science liaison activity and direct sales due to government and legal regulations, yet many companies still want to measure the liaison's progress by the same standards. |
Pharmaceutical Executive
July 1, 2006
George Koroneos |
Alternative Media: More than Just Cartoons An HIV-awareness cartoon is an example of how pharmaceutical companies can use non-traditional media to disseminate disease-awareness messages to new or wider audiences. |
Registered Rep.
July 1, 2006
Matt Oechsli |
The Mindset of a Rainmaker A rainmaker in the financial advisory profession has the mindset of a fearless achiever who is determined to win. Here is a quick assessment you can use to determine how close you are to adapting a rainmaker's mindset. |
CRM
July 1, 2006
Lior Arussy |
Embrace Complexity Avoid paying the price of oversimplified customer interactions. The ability to increase customers' repeat business and achieve corporate profitability is directly linked to the ability to embrace and design your business for complexity. |
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