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CRM
July 1, 2006
Colin Beasty |
Business Problem: Marketers Are Failing to Drive Revenue and Market Penetration From Their Current Campaigns. Tech Solution: Marketing Campaign Optimization Tools -- Aprimo Marketing Performance Management... Unica Affinium Campaign Optimize... SAS Marketing Optimization...   |
CRM
July 1, 2006
Collins, Dahlstrom & Singer |
Customer Segments Matter Executing segment-based strategies requires organizational change and a significant reorientation of planning and performance management processes. Taking the plunge will catalyze a closer relationship between the company and its customers. |
CRM
July 1, 2006
Colin Beasty |
IT Paradise: Integrating CRM with ERP Microsoft CRM's integration with Great Plains has enabled a chemical and process control systems company to inject leads back into the system, allowing salespeople to compare leads against ERP information. |
CRM
July 1, 2006
Jessica Sebor |
Rescued at Sea Microsoft partner IBIS wades in to help a financial services company with unmanageable sales leads. |
CRM
July 1, 2006
Jessica Sebor |
A Thousand Words Will Betray Consumer Trust Over-communication and spin can have the opposite of a marketer's intended effect. |
CRM
July 2006
Colin Beasty |
Practical Presto! Customer clarity is an analytical wand's wave away with new marketing automation apps. |
CRM
July 2006
Jim Dickie |
Demystifying CRM Adoption Rates Sales, marketing, and support teams will have to consistently leverage technology if they are going to achieve the performance levels necessary to do their jobs. Ensuring that you cover these factors will take you a long way toward realizing the full promise that CRM holds. |
BusinessWeek
July 10, 2006
Christopher Palmeri |
Eager Buyers For...Newspapers? The rich, connected, and ambitious see a future in fast-growing Web ad sales. |
Investment Advisor
July 2006
Lauren Barack |
Contact Point CRM software makers are now combining clever programming with more robust software to offer advisors a more streamlined, smarter way to keep current clients happy and bring more clients into their financial family. |
The Motley Fool
June 28, 2006
Bill Mann |
Talk About a Competitive Advantage! Berkshire companies should market that 31% of their profits are destined for charity. |
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