Marketing & Sales

Magazine articles on marketing, advertising, and sales.

Old Articles: <Older 1511-1520 Newer>

The Motley Fool June 8, 2006 Brian Gorman	Wendy's Opportunity The fast food outfit should exploit its move to use healthier cooking oil to market itself more effectively.
The Motley Fool June 7, 2006 Tom Taulli	Alloy: Still No Luster Despite its dealings in the hot youth market, marketing-services company Alloy still can't make money. Investors, take note.
Pharmaceutical Executive June 1, 2006 Vince Parry	What Type of Brand Are You? Stop the aimless soul searching. The path to brand success lies in understanding how best to position your drug.
Pharmaceutical Executive June 1, 2006 Kristine Nash-Wong	Direct to Consumer: Building the Super Consumer Tailored self-management programs turn regular people into ideal healthcare consumers.
Pharmaceutical Executive June 1, 2006 Philip A. George	Alternative Media: Online Med Sites Gain Patient Trust Pharma could benefit from a little less TV.
Pharmaceutical Executive June 1, 2006 Paul Kidwell	Public Relations: Targeting Partners PR can facilitate business partnerships between biotechnology and pharmaceutical companies by targeting messages to key players.
Pharmaceutical Executive June 1, 2006 Ron Buzzeo	Sales Management: Gifting Laws Cause Regulatory Woe New legislation forces drug companies to rethink marketing and sales initiatives.
Home Theater June 6, 2006 Darryl Wilkinson	Fuelish TV Network Gas Station TV is an IP-based digital television network that will begin invading local gas stations in the top ten U.S. markets by the end of this year.
Registered Rep. June 1, 2006 Matt Oechsli	Strategic Intent To better understand the difference strategic intent makes, here are contrasting examples of two financial advisors who participated in similar high-impact rainmaking activities.
Food Processing June 2006 Diane Toops	RU communic8N W teens? Teens. They're numerous, cool and impressionable. And in a decade or so, they'll be your primary market. They already spend billions -- 70 percent already spend up to $35 per week on food or beverages for themselves, mostly on snacks or fast food.
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