Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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BusinessWeek June 12, 2006 Michael Arndt	Big Pharma's Nurse Will See You Now Drug companies are hiring RNs to educate patients - and boost marketing.
CRM June 1, 2006 Denis Pombriant	Selling Is All About the Setup New technologies help improve sales processes, but companies are not focusing enough on fundamentals.
CRM June 1, 2006 Grosso et al.	The Promise of Digital Advertising Good news abounds for CRM departments that can nimbly deploy their resident skills and data. CRM will be the critical differentiator among advertisers trying to navigate the next big wave in the digital era.
CRM June 1, 2006 Marshall Lager	How to Trust and Have Funnel By getting its internal salespeople and channel partners onto BlueRoads, IP communications front-runner Avaya now exceeds 12-month goals in 30 days.
CRM June 1, 2006 Phillip Britt	Autobytel's Key to Automotive Success A full-service car dealer turns to Autobytel's Retention Performance Marketing solution to compete against large automotive service and repair chains.
CRM June 1, 2006 Colin Beasty	Secret of My Success: Minimizing Customer Guesswork Federico Cesconi, head of analytical CRM at Swiss telecom provider Cablecom, discusses how he uses customer analytics to gain foresight into its customers and keep retention rates high.
CRM June 1, 2006 Marshall Lager	Old-School Entertainment Is Still in Session While digital media has co-opted the term interactive entertainment for its own, it's precisely the give and take of the real world that keeps old-school venues attractive to consumers.
CRM June 1, 2006 Phillip Britt	Market Focus: Retail: How (and Where) May We Serve You? Retail consumers want to receive a high level of service regardless if they shop online, in a store, or some combination of channels. The retailers that recognize and meet this challenge of multichannel customer service are the ones that will get the best profit margins.
Financial Planning June 1, 2006 John J. Bowen	The 30-Day Plan Here are three steps you can take right now to jumpstart your financial advisory business.
CRM June 2006 Coreen Bailor	7 Strategies for Partnering With Outsourcers Overlooking these simple outsource partnership practices may scrap any hope of delivering a seamless customer service experience.
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