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Home Toys
June 2006 |
Advertising, Marketing and PR Tips Tips for consumer electronics business owners: Embrace Your Brand: The Basics of Establishing Brand Identity... Cutting-Edge Collateral... Maximizing Your Trade Show Experience...   |
BusinessWeek
June 5, 2006
Spencer E. Ante |
The Science Of Desire As more companies refocus squarely on the consumer, ethnography and its proponents have become star players. |
Inc.
May 2006
Patrick Cliff |
Adios To A Pioneering Hispanic Marketing Firm Spanish-language marketing is huge. So why did this firm fail? |
Inc.
May 2006
Darren Dahl |
Taxing the Call of the Wild Does Puma's cat or Geico's gecko deserve a royalty? |
Inc.
May 2006
Elaine Appleton Grant |
A Token Strategy Richard Mori saw value in worthless highway tokens. |
Inc.
May 2006
Max Chafkin |
School Ties Is college housing the next frontier of product placement? |
The Motley Fool
May 22, 2006
Tim Beyers |
Cocaine: Good for TASER Victims? TASER's PR department reports cocaine users have a less likely chance of dying from a heart attack after being shocked than non-cocaine users. Good things are happening at TASER, but PR like this is just infuriating. |
The Motley Fool
May 22, 2006
Tim Beyers |
The Real Da Vinci Code Marketing is a powerful tool when used correctly. Companies that do it really well often generate higher revenue, better margins, and, thereby, better returns for investors. As this weekend's box office results prove, Sony and Google earn high marks in this area. Do you know how your stocks rate? |
Entrepreneur
June 2006
Kim T. Gordon |
Put It in Its Place Your ad, that is. Place-based advertising allows you to reach your ideal customers with the right message, in the right place at the right time. |
Entrepreneur
June 2006
Barry Farber |
In Good Company How well you sell isn't just up to you. Improve your performance by surrounding yourself with the right people. |
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