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PC World
September 6, 2002
Liane Cassavoy |
Apple Makes a Pitch to Switch Apple is trying to lure Windows users with its latest ad campaign -- but is it convincing users to move to a Mac?   |
Fast Company
September 2002
Randall Rothenberg |
Ad of the Month New Balance "Thunderstorm" ad has a strong, arresting idea and boasts its share of nice production tricks. |
Entrepreneur
September 2002
Kimberly L. McCall |
Show Business Learn essential lessons from the silver screen with these A-list sales movies. |
Entrepreneur
September 2002
Mark Henricks |
New Perspective Role-playing can help you see the future through someone else's eyes. |
| Knowledge@Wharton |
Marketers Turn to Metrics to Measure the Impact of Their Initiatives The search for better marketing metrics is underway throughout Corporate America. Marketing executives are devoting more attention than ever to ways in which they can link traditional marketing variables to hard-core financial concepts, such as a company's stock price or ROI. |
Salon.com
August 5, 2002
Damien Cave |
Air Jordans What changed leisure footwear forever and created the wonderful, hideous behemoth of contemporary consumer culture? It's gotta be da shoes. |
Inc.
August 1, 2002
Donna Fenn |
Marketing: Honeys, Hand Me a Polygamy Porter Can chutzpah build a brand? Greg Schirf is betting the head off his lager that it can. |
Entrepreneur
August 2002
Anthony Parinello |
Higher Power 10 secret weapons that will make you a hands-on leader for your sales team. |
Entrepreneur
August 2002
Mark Henricks |
All Work & No Play Targeted mailings and research are in. Client golf outings are out. If you expect to sell in today's economy, you need to stop wasting everyone's time. |
Entrepreneur
August 2002
Kimberly L. McCall |
Full of Hot Air How to handle big egos on your sales team before they're blown out of proportion. |
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