Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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BusinessWeek May 22, 2006 David Kiley	This Holding Company Sets The Talent Free Most of Madison Avenue, not to mention Wall Street, doesn't know what to make of Miles Nadal's strategy of buying partial stakes in small advertising outfits and keeping them mostly autonomous rather than buying them out. So far, investors are mixed on the model.
BusinessWeek May 22, 2006 Ronald Grover	The Sound Of Many Hands Zapping As new numbers show ad-skipping DVRs on the rise, advertisers press for lower rates.
Bank Systems & Technology May 1, 2006 Phil Britt	Analyze This How Meriwest Credit Union utilized Monitor Software's MarketSight data analysis solution to automate customer survey data analysis.
National Real Estate Investor May 1, 2006 Jennifer Popovec	Targeting the Ethnic Shopper The shopping center industry as a whole has yet to reach ethnic consumers, despite the prospect of capturing hefty revenues -- and the majority of retail real estate owners across the nation have no formal strategy for tapping the wallets of these growing populations.
BusinessWeek May 15, 2006 Joseph Weber	The Boomlet In Baby News As Madison Ave. targets affluent parents, baby mags and their Web rivals are reinventing the category.
CFO May 8, 2006 P.B. Gray	Selling Finance Educating salespeople on acceptable structures is fast becoming a necessity as regulators crack down on questionable sales practices and irregularities in booking revenue.
The Motley Fool May 8, 2006 Alyce Lomax	TiVo Ads Set for Takeoff It seems like there's promise in TiVo's newest innovation, an advertising search product -- TiVo Product Watch -- which includes participation from 100 brands from 70 advertisers in five product categories.
The Motley Fool May 5, 2006 Seth Jayson	"myFord" Makes Me Cringe If you want to find out how a company thinks, you might try reading its magazine. If you can suppress your gag, it might still be possible to enjoy this on the irony level -- if it weren't such a serious symptom of the problem with American carmakers in general.
The Motley Fool May 2, 2006 Rick Aristotle Munarriz	Movie Tie-Ins Sting Like a Bee Starbucks and McDonald's are serving up celluloid turkeys. Box office disappointments force one to question whether the movie world's move to warm up to chains with wide reaches is ineffective or, even worse, counterproductive.
Pharmaceutical Executive May 1, 2006 Musacchio & Hunkler	More Than a Game of Keep Away The Prescribing Data Restriction Program takes effect in July. The AMA explains how individual doctors can keep their prescribing habits safe from reps, and how pharma can keep using the anonymous data -- if the industry polices itself.
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