Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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Pharmaceutical Executive May 1, 2006 Gary Norman	Direct to Consumer: Hit 'Em Where It Helps In-Store Pharma Promotions Capture Brand Interest: In-store campaigns are able to extend the reach and value of a pharma ad campaign. They add impressions while communicating more detailed brand messages to target audiences.
Pharmaceutical Executive May 1, 2006 Stephen Wray	Alternative Media: Interactive=Integration Interactive technology allows marketers to keep up with the demands of both physicians and consumers.
Pharmaceutical Executive May 1, 2006 Sunshine K. Mugrabi	Back Page: Risk Assessment New thinking and diagnostic tests may change how statins are marketed and prescribed.
Pharmaceutical Executive May 1, 2006 Peter J. Pitts	Opinion: Brussels Sprouts Free-speech debates are nothing new in Europe. Now, pharma's entered the fray, as its representatives in the region's capital inch toward incremental changes in policies on DTC marketing. But, the sincerity of their efforts is up for debate.
CRM May 1, 2006 Collins, Nair & Schumacher	Reaching the Next Level of Performance in Marketing Marketers should expand their focus and look for opportunities to drive incremental revenue across all stages of customers' interactions.
CRM May 1, 2006 Coreen Bailor	A BBB Sees Bigger Business The Houston-area Better Business Bureau chose Dovarri's hosted SFA and CRM for its cost-effective, time-sensitive implementation.
CRM May 1, 2006 Colin Beasty	Secret of My Success: Lights, Camera, Customers TV and film lighting company Altman Lighting keys Exact Software to help produce a better customer experience.
CRM May 1, 2006 Colin Beasty	Required Reading: Love Thy Customer An interview with Love Thy Customer co-author Rick Kirschner on what customer love means.
CRM May 1, 2006 Karen Bannan	What Are Your Marketers Worth? Marketing salaries and bonuses rebound in a seller's market.
CRM May 2006 Marshall Lager	Pointing to Profits As software products and services become more complex, salespeople need to think faster than ever, respond more quickly, remember more details, and comply with more guidelines than ever before.
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