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Inc.
April 2006
Larry Olmsted |
A Market Worth Fighting For Gareb Shamus keeps coming up with new ways to reach big-spending, early-adopting, first-in-line 18- to 34-year-old males. His latest is a doozy -- the International Fight League of mixed martial arts.   |
Inc.
April 2006
Mike Hofman |
Lies, Damn Lies, and Word of Mouth The hottest marketers in the country face their biggest challenge yet: marketing themselves. |
Inc.
April 2006 |
If You Can't Say Something Nice Are BzzAgents obliged to talk up a product they don't like? |
Inc.
April 2006 |
Words of Mouth Word-of-mouth marketing is any initiative that prompts customers to talk to other people about a product or service. There are several breeds. |
Inc.
April 2006
Stephanie Clifford |
A Golden Window for Impulse Buying True impulse items should be displayed at the cash register, right? Not necessarily. |
BusinessWeek
April 24, 2006
Arlene Weintraub |
Eyes Wide Open Cephalon's careful marketing of its narcolepsy drug could serve as a manual for turning new ideas into hit products. |
BusinessWeek
April 24, 2006
Coleman Cowan |
Gimme Shelter, And Make It Snappy How NASCAR helped Allied Steel Buildings boost sales of its low-cost warehouses and garages. |
BusinessWeek
April 24, 2006
David Kiley |
Winning Back Joe Corkscrew Mouton Cadet is making over its famous Bordeaux to take on more popular wines. |
BusinessWeek
April 24, 2006
Jon Fine |
Rise Of The Lowly Search Ad Savvy big-name marketers are now tying search ads into more traditional campaigns |
BusinessWeek
April 24, 2006
Burt Helm |
Bet You Can t TiVo Past This Companies aren't just pitching their wares on shows, they're producing them. |
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