Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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BusinessWeek April 17, 2006 Richard S. Dunham	Companies In The Crossfire The politically passionate are taking aim at businesses they see as repugnant. Red or blue, they can be a PR nightmare
BusinessWeek April 17, 2006 Eamon Javers	"The Pit Bull Of Public Relations" Eric Dezenhall serves clients such as ExxonMobil by going after their foes.
The Motley Fool April 5, 2006 Alyce Lomax	NBC Tries Speed Ads Advertising disruption is well under way as NBC Universal attempts to see whether a shorter commercial break will retain viewers' attention better.
The Motley Fool April 5, 2006 Rick Aristotle Munarriz	Under Wal-Mart's Hood Sometimes you have to get dirty to come up clean. Until Wal-Mart wins that huge gray-area camp of supporters in the middle, it will have to deal with a country that consists mostly of indifferent spectators watching two thin opposing camps duke it out.
Registered Rep. April 1, 2006 Joseph Finora	News You Can Use Financial advisors on their own or in small shops might do well to consider hiring public relations firms. Media attention can help you stand out in a crowd.
Pharmaceutical Executive April 1, 2006 Sukys & Vernick	Direct to Consumer: Inspirational Insights Whether brand marketers are developing a current product or launching a new one, powerful consumer insights are what they need to get into the hearts and minds of their target consumers.
Pharmaceutical Executive April 1, 2006 Howard Steinberg	Alternative Media: TV's Targeted Comeback Educational TV programming provides a new channel of information for disease sufferers.
Pharmaceutical Executive April 1, 2006 Alana Klein	Pharmaceutical Executive's Ad Stars Honoring the most innovative healthcare ads in 2005 - and the people who created them.
Pharmaceutical Executive April 1, 2006 Diane West	Media Spend Trends: Change the Channel Drug marketers still spend lots of money. But they aim at PhRMA loopholes.
CRM April 1, 2006 Marshall Lager	Taxing Your Patience Customer relationship (mis)management meets the IRS.
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