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CRM
April 1, 2006
Alexandra DeFelice |
Super Bowl Marketing Fumbles More than 90 million people watched this year's Super Bowl, many of them caring more about the commercials than the game itself. But if the ads weren't memorable or if they offended potential customers, that's $2.5 million per ad down the drain.   |
CRM
April 1, 2006
Colin Beasty |
Required Reading: Customer Satisfaction at Its Best In the book Satisfaction, authors Chris Denove and James Power IV explain how companies like JetBlue, Lexus, and UPS deliver consistently high customer satisfaction and translate that into profitable growth. Here's an interview with Denove about the book. |
CRM
April 2006 |
The Rising Star and Service Excellence Awards Here are the companies that have customer service pundits talking: Interactive Intelligence... UniPress Software... FrontRange Solutions... The New Nuance... |
CRM
April 2006
Barton Goldenberg |
Executive Support: The Most Important CRM Success Factor For organizations that have succeeded in their CRM initiative, executive support stands out as the single most important ingredient for success. Let's examine why by looking at examples of three levels of executive support. |
Entrepreneur
April 2006 |
Put Your Best Foot Forward Your logo is the very first image customers associate with your business, so heed these do's and don'ts of creating a professional-looking logo |
Financial Planning
April 1, 2006
Marie Swift |
What's My Line? Although some financial advisors see the elevator speech as a cheap marketing trick, developing one can be a useful exercise because it forces you to identify and concisely articulate your distinct value to your client. |
Financial Planning
April 1, 2006
George Miller |
Practice Tips: Speak Out For financial planners, guest speaking is a great way to break out of the daily grind of the office routine and meet some fresh faces. Here are some tips to help you live up to your speaking potential. |
Chemistry World
April 2006
Karen Harries-Rees |
Careers: Switching to Sales Heather Sutherland-Paul started as an analytical chemist but has carved herself a career in sales. In this interview, she discusses how she managed the switch. |
BusinessWeek
April 3, 2006
Stanley Holmes |
Adidas' World Cup Shutout U.S. fans of soccer's big event will see only Adidas ads on television. Nike's response: A MySpace-style site for soccer nuts. |
BusinessWeek
April 3, 2006
David Kiley |
Call It A Sell Phone Cell-phone users may balk at receiving video and advertising on their handsets, but advertisers are ready to spend. |
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