Marketing & Sales

Magazine articles on marketing, advertising, and sales.

Old Articles: <Older 1401-1410 Newer>

The Motley Fool March 23, 2006 Alyce Lomax	Advertising, Disrupted Some marketers think that television advertising is fast becoming less relevant. This is hardly news for some of us, but a recent survey backs up what many already sensed, giving investors food for thought when considering certain stocks.
Chemistry World March 22, 2006 Katharine Sanderson	Good News for the Chemical Industry The CEO of a UK chemicals company, tired of bad press about the industry, has initiated a training program to persuade journalists to drop the 'dirty and dangerous' tag often linked to chemicals stories.
Inc. March 2006 Ellen Neuborne	Playing Defense Most businesses think of marketing in terms of brand building and capturing new markets. But a smart defensive strategy can be crucial to fending off attacks by rivals.
Inc. March 2006	Fighting Back A smart defensive marketing strategy can stave off rivals or even eliminate them. Here are four defensive tactics to consider.
Inc. March 2006 Stephanie Clifford	Liquor Magnate Sidney Frank Dies The mastermind behind Jagermeister was a genius at marketing his brands.
Fast Company April 2006 Jamie Bryan	The Mintz Dynasty Dan Mintz landed in Beijing without a college degree, a job, or a word of Mandarin. Now he heads up the hottest advertising shop in the country. How one man cracked the Chinese market (by really, really trying).
Entrepreneur April 2006 Gwen Moran	The Next Chapter Selected from a pool of more than 4,600 entrants, a $5000 brand makeover prize package helped this bookstore owner move her story forward -- with updated brick-and-mortar and web marketing techniques.
Entrepreneur April 2006 April Y. Pennington	Student Bodies Energize your marketing by bringing students on board.
Entrepreneur April 2006 Kim T. Gordon	Where's the Chief? Channel your inner "chief marketing officer" with these five important tips.
Entrepreneur April 2006 Barry Farber	Hanging Tough Want to land that big account, but not sure how to get to the top? Climb the ladder to success in 3 simple steps.
<Older 1401-1410 Newer> Return to current articles.