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Entrepreneur
April 2006
Sara Wilson |
Spreading the News Innovative advertising is catching the eye of both consumers and franchisees.   |
HBS Working Knowledge
March 13, 2006
Sean Silverthorne |
New Research Explores Multi-Sided Markets Dating clubs, credit cards, and video games are all examples of multi-sided markets, where firms need to get two or more distinct groups of customers on the same platform. Harvard Business School professor Andrei Hagiu discusses this new field of business research -- and why it matters to you. |
Insurance & Technology
March 2, 2006
Maria Woehr |
Mapping Out Opportunity To maximize agent sales and identify areas of opportunity, Colorado Farm Bureau Mutual Insurance implemented the MapInfo Professional, MapMaker Plus and StreetPro applications, part of MapInfo's Location Intelligence Technology suite. |
Food Processing
March 2006
Diane Toops |
Toops Scoops: Selling wellness to consumers HealthFocus International is advising food marketing and advertising professionals to rethink the way they are currently marketing their products. |
The Motley Fool
March 10, 2006
Adrian Rush |
XM: The Sounds of Salesmen? Clear Channel's insistence on XM ads is a reminder of why traditional radio is in decline. |
BusinessWeek
March 20, 2006
David Kiley |
A New Spark Plug For Cadillac Brand-fixer Liz Vanzura aims to do for Cadillac what she did for Hummer. |
The Motley Fool
March 8, 2006
Alyce Lomax |
XM Ads It Up Clear Channel wins a dispute requiring that its XM channels include advertising. Investors, take note. |
AFP eWire
March 6, 2006
Bill Toliver |
Finding the Right Logo What role does your logo play in the branding of your organization? Your logo can be an extremely powerful asset to your communications. |
HBS Working Knowledge
March 6, 2006
James Aisner |
Winners and Losers at the Olympics Harvard Business School professor emeritus Stephen Greyser has been studying, teaching, and writing about the business of sports for over 30 years. Here, he discusses his perspectives on the the marketing aspects of the recent Turin Games. |
Pharmaceutical Executive
March 1, 2006
Sharyn Lee |
Invisible Prescribers: What You Do and Don't Know About NPs and PAs How many prescriptions are written each year by nurse practitioners and physician assistants? Pharmaceutical companies not only fail to market to this sector, they neglect to invite nurse practitioners and physician assistants to meetings or to include them in plans for continuing medical education. |
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